bbhugme Size Guide
bbhugme specialises in comfortable, close-fitting clothing and footwear designed for everyday wear. The brand prioritises a hugging, supportive silhouette that flatters a range of body shapes whilst maintaining ease of movement. Whether you're shopping for everyday basics, fitted dresses, or supportive footwear, this guide will help you find your perfect size across UK, US, and EU sizing systems.
How to Measure
- Wear minimal, form-fitting clothing or underwear only for the most accurate measurements.
- Use a soft measuring tape, not a rigid ruler.
- Keep the tape snug but not tight — it should sit comfortably against your skin.
- Measure your bust at the fullest point across your chest.
- Measure your natural waist, typically the narrowest point between your ribs and hips.
- Measure your hips at the fullest point around your bottom and hip bones.
- For trousers and jeans, measure your inside leg from your crotch seam to your ankle bone whilst standing barefoot.
- For shoes, measure your foot length whilst standing. Place your heel against a wall and measure to the tip of your longest toe in centimetres.
- Measure both feet, as one foot may be slightly larger. Always size to fit your larger foot.
- Take measurements in the evening when feet are slightly swollen for more accurate shoe sizing.
Women's Clothing Sizes
| Size Label | UK | US | EU | Bust (inches) | Waist (inches) | Hips (inches) |
|---|---|---|---|---|---|---|
| XS | 6 | 2 | 34 | 32.5 | 25.5 | 35.5 |
| S | 8 | 4 | 36 | 33.5 | 26.5 | 36.5 |
| M | 10 | 6 | 38 | 35.5 | 28.5 | 38.5 |
| L | 12 | 8 | 40 | 37.5 | 30.5 | 40.5 |
| XL | 14 | 10 | 42 | 39.5 | 32.5 | 42.5 |
| XXL | 16 | 12 | 44 | 41.5 | 34.5 | 44.5 |
Men's Clothing Sizes
| Size Label | UK | US | EU | Chest (inches) | Waist (inches) |
|---|---|---|---|---|---|
| S | Small | Small | 46 | 36–38 | 30–32 |
| M | Medium | Medium | 48 | 38–40 | 32–34 |
| L | Large | Large | 50 | 40–42 | 34–36 |
| XL | X-Large | X-Large | 52 | 42–44 | 36–38 |
| XXL | XX-Large | XX-Large | 54 | 44–46 | 38–40 |
Unisex Footwear Sizes
| UK | US Men's | US Women's | EU | Foot Length (cm) |
|---|---|---|---|---|
| 3 | 4 | 5 | 36 | 22.5 |
| 4 | 5 | 6 | 37 | 23.5 |
| 5 | 6 | 7 | 38 | 24 |
| 6 | 7 | 8 | 39 | 24.5 |
| 7 | 8 | 9 | 41 | 25.5 |
| 8 | 9 | 10 | 42 | 26.5 |
| 9 | 10 | 11 | 43 | 27 |
| 10 | 11 | 12 | 44 | 28 |
| 11 | 12 | 13 | 45 | 28.5 |
Product-Specific Guidance
Fitted Dresses
bbhugme dresses are tailored to follow your body's natural contours. For the most flattering fit, measure your bust, waist, and hips carefully and select your size based on your bust measurement. If you fall between sizes, consider sizing up for comfort, particularly if you prefer a slightly relaxed fit. Check the dress length against the standard dress lengths table in our size charts — our midi and maxi dresses are cut for varied heights, so your inside leg measurement is important.
Fitted Tops
Tops in the bbhugme collection are designed with a close, supportive fit that gently hugs the torso. Measure your bust and waist; if these measurements suggest different sizes, select based on your bust measurement and check the product description for fit notes. Width is particularly important in fitted tops. If you typically prefer a standard fit in other brands, you may wish to size up by one size in bbhugme tops.
Trousers & Jeans
bbhugme trousers and jeans feature a hugging waistband and fitted thigh. Measure your waist and inside leg precisely. Our jeans come in multiple leg styles (skinny, straight, wide-leg, and slouchy) — check the product page for silhouette-specific sizing advice. Inside leg length can vary by style, so always consult the individual style's measurements. If you are between sizes, consider your preferred level of compression; a smaller size will offer more support, whilst a larger size will provide increased comfort.
Footwear
bbhugme shoes are engineered for comfort and close-to-foot support. Always measure your foot length in centimetres and match it to the chart above. Feet swell throughout the day, so measure in the evening and allow approximately 1 centimetre of space between your longest toe and the shoe's end. If you fall between sizes, consider the shoe's style: trainers and everyday shoes benefit from the larger size, whilst more structured footwear may be better sized to your measured foot length. Check individual product pages for width guidance, as some styles are available in multiple widths.
Sizing Tips
- Take your own measurements. Every body is unique. Rather than relying on your size in other brands, measure your bust, waist, hips, and inseam against our size chart.
- Consider the fit philosophy. bbhugme designs close-fitting, supportive garments. If you typically prefer a relaxed or oversized fit, size up by one size for ease of movement.
- Check product photos and descriptions. Fabric content, stretch, and fit style vary by item. A cotton blend will fit differently to an elasticated jersey; always read the care and composition details.
- Allow for fabric shrinkage. If your garment is 100% natural fibre (cotton, linen, wool), wash according to care instructions and expect minimal shrinkage. Synthetic blends are typically preshrunk.
- Shoe width matters as much as length. Width is determined by foot depth and girth, not just side-to-side measurement. If your shoes feel too tight across the foot, a different width option may be available — contact customer service for guidance.
- One foot is often larger than the other. Always purchase shoes to fit your larger foot. A loose sock or insole can adjust a slightly larger shoe; a too-small shoe cannot be stretched comfortably.
- Try a size before committing to multiples. If you love a design and wish to buy it in multiple colours, order one size first, try it on at home, and confirm the fit before ordering additional pieces.
- Measure in the evening. Feet and body dimensions swell slightly throughout the day due to activity and fluid retention. Evening measurements are more generous and will ensure your items do not feel uncomfortably tight at the end of the day.