BM Fashions UK Size Guide
At BM Fashions UK, we believe that fashion should be accessible, inclusive, and empowering for every individual. Our sizing philosophy is built upon the principle of versatility; we do not design for a single body type, but rather create collections that celebrate diversity. Whether you are looking for structured evening wear, relaxed everyday essentials, or statement pieces, our garments are engineered to provide a flattering fit across an extensive range of sizes. We understand that shopping for clothing online can be daunting, which is why we provide comprehensive measurement data to ensure that your next favourite piece arrives with the perfect silhouette. Our commitment to quality means that our sizing remains consistent, helping you build a wardrobe that feels custom-made for your unique proportions.
How to Measure
To achieve the most accurate fit, we recommend taking your measurements while wearing the type of undergarments you plan to wear with the final garment. Use a soft, flexible measuring tape and ensure it is snug against the skin but not constricting. For the most reliable results, ask a friend to assist you in keeping the tape level.
- Chest or Bust: Wrap the measuring tape around the fullest part of your chest or bust. Ensure the tape is horizontal around your body and does not slip down your back. For men, this measurement is taken just below the armpits across the widest part of the pectoral muscles.
- Waist: Measure around your natural waistline, which is the narrowest part of your torso, typically located just above the belly button. Avoid pulling the tape too tight; you should be able to fit one finger comfortably behind the tape.
- Hips: Stand with your feet together and wrap the tape around the widest part of your hips and buttocks. This is crucial for trousers, skirts, and fitted dresses to ensure ease of movement.
- Inseam: For trousers and jeans, measure from the uppermost part of your inner thigh down to the ankle bone. This helps in determining the correct leg length for different styles.
- Shoulder Width: Measure from the outer edge of one shoulder bone, across the top of your back, to the outer edge of the opposite shoulder. This is essential for blazers, coats, and structured tops.
- Neck: For formal shirts, wrap the tape around the base of your neck where a collar would sit, leaving enough room for easy breathing and comfort.
| Size Label | UK | US | EU | Chest (inches) | Waist (inches) | Hips (inches) |
|---|---|---|---|---|---|---|
| XS | 4 | 1 | 32 | 30-31 | 23-24 | 33-34 |
| S | 8 | 4 | 36 | 33-34 | 25-27 | 36-37 |
| M | 12 | 8 | 40 | 36-37 | 29-30 | 38-39 |
| L | 16 | 12 | 44 | 40-42 | 32-33 | 42-44 |
| XL | 20 | 16 | 48 | 45-47 | 38-39 | 46-47 |
| XXL | 24 | 20 | 52 | 48-50 | 41-43 | 49-51 |
| Size Label | UK | US | EU | Chest (inches) | Waist (inches) | Hips (inches) |
|---|---|---|---|---|---|---|
| XS | 34-36 | 34-36 | 44 | 34-36 | 28-30 | 36-38 |
| S | 36-38 | 36-38 | 46 | 36-38 | 30-32 | 38-40 |
| M | 38-40 | 38-40 | 48 | 38-40 | 32-34 | 40-42 |
| L | 40-42 | 40-42 | 50 | 40-42 | 34-36 | 42-44 |
| XL | 42-44 | 42-44 | 52 | 42-44 | 36-38 | 44-46 |
| XXL | 44-50 | 44-50 | 54 | 44-50 | 38-42 | 46-48 |
| UK | US Men's | US Women's | EU | Foot Length (cm) |
|---|---|---|---|---|
| 4 | 5 | 6 | 37 | 23.5 |
| 5 | 6 | 7 | 38 | 24.0 |
| 6 | 7 | 8 | 39 | 24.5 |
| 7 | 8 | 9 | 41 | 25.5 |
| 8 | 9 | 10 | 42 | 26.5 |
| 9 | 10 | 11 | 43 | 27.0 |
| 10 | 11 | 12 | 44 | 28.0 |
| 11 | 12 | 13 | 45 | 28.5 |
Product-Specific Guidance
Dresses & Skirts: For fitted dresses, prioritize your waist and hip measurements. If you find yourself between sizes, we recommend selecting the larger size to ensure the garment does not pull across the hips, as tailoring can easily adjust a waistline, but expanding hips is much more difficult.
Tops, Shirts & Blouses: Focus on the chest/bust measurement. For structured shirts with collars, ensure the neck measurement is comfortable. For oversized or relaxed fits, the chest measurement is the primary guide, but consider your shoulder width to avoid a drooping silhouette.
Trousers, Jeans & Chinos: The most critical measurements are the waist and the inseam. For denim, consider the fabric composition; high-stretch denim may allow for a tighter fit, whereas 100% cotton denim will require a more precise waist measurement to avoid discomfort when sitting.
Outerwear & Blazers: When measuring for jackets, always account for the layers you intend to wear underneath. If you plan to wear heavy knits, we suggest sizing up to ensure the shoulders and chest remain unrestrictive.
Sizing Tips
- Measure Regularly: Our bodies change over time. We recommend updating your personal measurements every six months to ensure you are always ordering the most accurate size.
- Check the Fabric: Always check the product description for fabric composition. Fabrics with high elastane or spandex content offer more flexibility, whereas woven fabrics like linen or heavy denim offer very little stretch.
- The "Two-Finger" Rule: When measuring your waist or neck, always ensure you can fit two fingers comfortably between the tape and your body to prevent ordering a size that is too restrictive.
- Consider the Drape: If a garment is described as "Oversized" or "Relaxed Fit," it is designed to be larger than your standard measurements. If you prefer a more tailored look, you may wish to size down.
- Don't Ignore the Inseam: For trousers, the inseam is just as important as the waist. If you are between leg lengths, check if the item is "cropped" or "full length" before deciding.
- Read Customer Reviews: Our community often leaves helpful feedback regarding whether an item "runs small" or "runs large." This is an excellent secondary resource to supplement your measurements.
- Prepare for Returns: While we strive for perfection, if a garment does not fit as expected, our easy returns process is designed to take the stress out of your shopping experience.