Dune London

Understanding Dune London Sizing

Dune London's sizing reflects the modern footwear industry, which predominantly uses European sizing standards. Historically, most UK footwear was manufactured locally and designed specifically for UK foot shapes. Today, whilst Dune London's designs are thoughtfully created with style and comfort in mind, the global nature of footwear production means European sizing is now the international standard.

Key points about Dune London sizing:

• European Sizing Standards: EU sizes differ from UK sizes by approximately 5–6 sizes. For example, UK 5 is roughly EU 38, and UK 6 is roughly EU 39.
• Unisex Sizing in European Scales: European shoe sizes are unisex, meaning the same size applies to both men and women. UK sizing, however, typically differentiates between men's and women's shoe sizes.
• Brand-Specific Fit: Dune London designs are influenced by design philosophy, materials, and manufacturing processes. Some styles may offer a more relaxed fit, whilst others provide a more structured design. Always refer to product descriptions for fit guidance.
• Wide Fit Range: Dune London's Wide Fit collection features extra width around the heel and across the top of the shoe where your foot naturally bends, providing additional room for customers requiring a wider-fitting shoe.

How to Measure

Accurate measurements are the key to finding your best fit. Follow these comprehensive steps to measure yourself correctly for Dune London shoes and products:

Measuring Your Foot Size

1. Stand with your feet flat on the floor, positioned slightly apart on a hard, level surface.
2. Place a ruler or measuring tape vertically against the floor, with the zero mark touching the wall behind your heel.
3. Keeping your foot flat, align your longest toe (usually the big toe, but sometimes the second toe) with the ruler to obtain your foot length in centimetres.
4. Compare your measurement to the shoe size conversion table below to determine your UK, US, and EU shoe sizes.
5. For the most accurate fit when shopping online, always measure both feet, as they may differ slightly in length.

Measuring Your Foot Width

1. Stand with your feet flat on the floor, slightly apart.
2. Wrap a tape measure under and around the widest part of your bare foot (typically across the ball of the foot).
3. If standing is difficult, sit on a chair and wrap the tape measure around the widest part of your foot, then stand up to obtain the most accurate measurement.
4. Read the width measurement in millimetres where the tape measure overlaps.
5. Use this measurement alongside the size chart to determine whether you require a standard or Wide Fit shoe from the Dune London collection.

Measuring Your Calf Width (For Boots)

1. Sit on a chair with your leg bare, your knee bent at a comfortable angle, and your foot flat on the floor in a relaxed position.
2. Locate the widest point of your calf muscle.
3. Gently wrap a tape measure around the fullest part of your calf—ensure the tape is snug but not tight, as this affects accuracy.
4. Record the measurement in millimetres.
5. Use this measurement to find the best-fitting boot from the Dune London Size Guide, particularly if you are considering the Wide Fit or standard-fit collections.

Measuring Heel Height

1. Place the heel on a flat, hard surface such as a table or floor.
2. Using a ruler or measuring tape held vertically, measure from the surface where the heel sits to the topmost point of the heel.
3. Record the measurement in centimetres (cm).
4. Refer to the Heel Height Glossary below to understand heel categories and determine your comfort preference.

Measuring Boot Height

1. Place the boot on a flat surface such as a table or floor.
2. Using a ruler or measuring tape, measure from the top of the heel (where it meets the floor) up the back of the boot shaft to the top opening of the boot.
3. Record the measurement in centimetres (cm).
4. This measurement helps determine whether a boot is an ankle boot, mid-calf boot, or knee-high boot, assisting you in selecting the correct style.

Women's Shoe Size Chart

UK Size	US Size	EU Size	Foot Length (cm)
2	4	35	21.5
3	5	36	22.5
4	6	37	23.5
5	7	38	24.0
6	8	39	24.5
7	9	40	25.0
8	10	41	25.5
9	11	42	26.5

How to convert: To convert from EU to UK, subtract 33 from your EU size. To convert from US to UK women's sizes, subtract 2 sizes as a general rule.

Men's Shoe Size Chart

UK Size	US Size	EU Size	Foot Length (cm)
6	7	40	25.5
7	8	41	26.0
8	9	42	26.5
9	10	43	27.0
10	11	44	27.5
11	12	45	28.5
12	13	46	29.0

How to convert: To convert from EU to UK, subtract 34 from your EU size. To convert from US to UK men's sizes, subtract 1 size as a general rule.

Men's Slippers Size Chart

Size	UK	EU	US / Canada / Australia
Small	6–7	40–41	7–8
Medium	8–9	42–43	9–10
Large	10–11	44–45	11–12

Men's Belts Size Chart

Size	Waist Size (Inches)	Waist Size (cm)
Small	30–32"	76–81
Medium	34–36"	86–91
Large	38–40"	97–102

Heel Height Glossary

Understanding heel height is essential when selecting footwear from Dune London's diverse collections. Heel heights are always measured in centimetres (cm) by placing the heel on a flat surface and measuring vertically from the surface to the top of the heel. Use this guide to find heels that suit your comfort and style preferences:

Heel Category	Height Range (cm)	Description
Flat	0 cm	No heel; ideal for everyday comfort and all-day wear. Perfect for flats, loafers, and ballet pumps.
Low	Under 3 cm	Minimal elevation; excellent for casual wear whilst maintaining stability and comfort. Great for everyday boots and loafers.
Medium	3–8.5 cm	Versatile height suitable for both office and evening wear. Offers a subtle lift whilst maintaining wearability. Ideal for office shoes and occasion-wear pumps.
High	8.6–10 cm	Noticeable elevation for a sophisticated silhouette. Suited to special occasions and evening events. Requires a period of adjustment if not regularly worn.
Very High	Over 10 cm	Dramatic elevation for maximum impact and elegance. Best reserved for special occasions and evening wear. Ensure proper foot support and practice beforehand.

Wide Fit Information

Sizing Tips for Dune London

• Measure Both Feet: Feet often differ slightly in length and width. Always measure both feet and order based on the larger measurement to ensure both shoes fit comfortably.
• Measure in the Afternoon: Feet swell slightly throughout the day, particularly in warm weather or after prolonged standing. Measure your feet in the afternoon or evening for the most accurate sizing, and aim to shop at a similar time of day.
• European Sizing Note: Many Dune London shoes use European sizing. Remember that EU sizes run unisex and differ significantly from UK sizes. Always consult the conversion table when switching between sizing systems, particularly when ordering online from international websites.
• Boot Calf Consideration: If you are selecting boots, measure your calf width carefully. Some styles may fit the foot perfectly but feel uncomfortable around the calf. Dune London offers Wide Fit boots for customers with fuller calves.
• Heel Height Experience: If you are unaccustomed to wearing heels, start with Medium heel heights (3–8.5 cm) and gradually progress to higher heels. Dune London offers a diverse range of heel heights, so you can find the perfect elevation for your comfort level and occasion.
• Material Considerations: Different materials behave differently. Leather may stretch slightly with wear, whilst synthetic materials typically maintain their original dimensions. Check product descriptions for material information and consider this when selecting your size.
• Return Policy: Dune London offers UK returns for items that do not fit perfectly. Always review the returns policy before purchasing online, particularly if you are uncertain about sizing. If a shoe does not fit as expected, you can return it for exchange or refund.
• Width Across the Heel: Some customers find they require a different size for width versus length. If your foot is narrow in the heel but wider across the ball of the foot, you may need to size up slightly or consider the Wide Fit collection.
• Shoe Liners and Insoles: Dune London shoes are designed for comfort and often pair well with high-quality insoles or shoe liners if you require additional arch support or cushioning.
• Seasonal Variations: Sock thickness varies seasonally. If you plan to wear thick winter socks, measure your feet whilst wearing the type of socks you will wear with the shoes.

Size Conversions at a Glance

Quick reference conversions for the most common sizes:

Conversion	Formula	Example
EU to UK (Women's)	EU size − 33 = UK size	EU 38 − 33 = UK 5
EU to UK (Men's)	EU size − 34 = UK size	EU 42 − 34 = UK 8
US to UK (Women's)	US size − 2 = UK size	US 8 − 2 = UK 6
US to UK (Men's)	US size − 1 = UK size	US 9 − 1 = UK 8

Finding Your Perfect Fit

Dune London's collections span from sleek Chelsea boots and versatile ankle boots to elegant heels, comfortable flats, and everyday casual shoes. With thoughtful design and attention to fit, Dune London ensures that style and comfort go hand-in-hand. Whether you're shopping for professional office wear, special occasion footwear, or relaxed casual shoes, use this size guide to navigate conversions and measurements with confidence.

If you have any questions about sizing, fit, or product specifications, contact the Dune London customer support team. They are available to help you select the perfect shoe, providing personalised recommendations based on your foot measurements and style preferences.