Emporio Armani Size Guide
Emporio Armani represents the contemporary, accessible arm of the prestigious Armani fashion house, combining Italian tailoring excellence with modern, everyday wearability. Known for clean lines, understated luxury, and sharp design, Emporio Armani appeals to those seeking quality craftsmanship without the formality of its parent label. The brand encompasses everything from precision-tailored suiting and sophisticated dresses to casual knitwear, designer denim, and the sportier EA7 athleisure collection.
Important sizing note: Emporio Armani generally fits on the neater, more structured side compared to UK high-street brands. The brand uses Italian/EU sizing standards, and many pieces — particularly tailoring, formalwear, and core lines — run slim through the shoulders, chest, and waist. Customer feedback consistently indicates that Armani clothing tends to fit on the small side, so many UK shoppers prefer to size up for a more comfortable fit, especially if you have an athletic build or prefer relaxed tailoring.
How to Measure
For the most accurate Emporio Armani size, take these measurements in light clothing and use a soft measuring tape. Keep the tape snug but not tight.
- Chest: Measure around the fullest part of your chest, keeping the tape parallel to the ground. For a more tailored fit (like Armani), measure closely to your body without any extra room.
- Waist: Measure around your natural waistline — where you naturally bend sideways — or where you typically wear trousers. This is essential for accurate trouser and skirt sizing.
- Hips: Measure around the fullest part of your hips and bottom, keeping the tape parallel to the ground. This is particularly important for dresses, skirts, and tailored trousers.
- Sleeve length (menswear shirts): Measure from the centre back neck, across the shoulder, down the arm to your wrist bone with your arm bent slightly. This ensures shirt sleeves will hit at the correct length.
- Shoulder width: Measure across the back from shoulder bone to shoulder bone. Armani tailoring is precise, so this measurement helps determine whether you need to size up.
- Inseam (trousers): Measure from your inner thigh down to your ankle bone whilst standing. For Armani's slimmer cuts, this is crucial — many UK shoppers find Armani trousers sit lower than expected.
Women's Clothing Size Chart
Emporio Armani womenswear typically runs small, with a slim, structured fit. Dresses and tailored pieces are often cut to flatter narrower frames. Many UK customers find sizing up by one size offers a more comfortable fit, particularly in the bust and shoulders.
| UK Size | EU / IT Size | US Size | Chest (inches) | Waist (inches) | Hips (inches) |
|---|---|---|---|---|---|
| 6 | 34 | 2 | 32 | 24 | 34 |
| 8 | 36 | 4 | 33 | 25 | 35 |
| 10 | 38 | 6 | 34 | 26 | 36 |
| 12 | 40 | 8 | 35.5 | 27.5 | 37.5 |
| 14 | 42 | 10 | 37 | 29 | 39 |
| 16 | 44 | 12 | 38.5 | 30.5 | 40.5 |
| 18 | 46 | 14 | 40 | 32 | 42 |
| 20 | 48 | 16 | 41.5 | 33.5 | 43.5 |
Men's Clothing Size Chart
Emporio Armani menswear is renowned for precision Italian tailoring with a slim, contemporary fit. Jackets, shirts, and tailored trousers tend to run slim through the shoulders, chest, and waist. Those with athletic builds or who prefer more room should consider sizing up.
| Size Label | EU / IT Size | Chest (inches) | Waist (inches) | Shirt Collar (inches) |
|---|---|---|---|---|
| XS | 46 | 34 | 28–29 | 14.5–15 |
| S | 48 | 36 | 30–31 | 15.5–15.75 |
| M | 50 | 38 | 32–33 | 16–16.5 |
| L | 52 | 40 | 34–35 | 17–17.5 |
| XL | 54 | 42 | 36–37 | 17.5–18 |
| XXL | 56 | 44 | 38–39 | 18–18.5 |
Men's Jeans & Casual Trousers
Emporio Armani denim and casual trousers tend to fit true to European sizing but with slimmer legs and lower rises compared to typical UK jeans. If you're accustomed to UK denim brands like Levi's or Topman, Armani jeans will feel noticeably tighter at the waist and through the thigh.
| UK Size | EU / IT Size | Waist (inches) | Inseam (inches) – Standard | Fit Style |
|---|---|---|---|---|
| 28 | 44 | 28 | 32–34 | Slim |
| 30 | 46 | 30 | 32–34 | Slim |
| 32 | 48 | 32 | 32–34 | Slim |
| 34 | 50 | 34 | 32–34 | Slim |
| 36 | 52 | 36 | 32–34 | Slim |
| 38 | 54 | 38 | 32–34 | Slim |
Footwear Size Chart
Emporio Armani footwear, including trainers and dress shoes, typically follows standard EU sizing. The brand offers both men's and women's ranges. Ensure you measure your foot length in centimetres for the most accurate fit, especially when ordering online.
| UK Size | US Men's | US Women's | EU Size | Foot Length (cm) |
|---|---|---|---|---|
| 3 | — | 5 | 35 | 22.5 |
| 4 | — | 6 | 36 | 23.5 |
| 5 | — | 7 | 38 | 24 |
| 6 | 7 | 8 | 39 | 24.5 |
| 7 | 8 | 9 | 41 | 25.5 |
| 8 | 9 | 10 | 42 | 26.5 |
| 9 | 10 | 11 | 43 | 27 |
| 10 | 11 | 12 | 44 | 28 |
| 11 | 12 | 13 | 45 | 28.5 |
| 12 | 13 | 14 | 46 | 29 |
EA7 & Activewear Size Guide
EA7 Armani is the brand's athleisure and sportswear collection, designed for a more relaxed, contemporary fit. Unlike core Emporio Armani tailoring, EA7 runs closer to true size and often features stretch fabrics for comfort and movement.
| UK Size | EU Size | US Size |
|---|---|---|
| 3 | 35 | 3.5 |
| 4 | 36 | 4.5 |
| 5 | 38 | 5.5 |
| 6 | 39 | 6.5 |
| 7 | 40 | 7.5 |
| 8 | 42 | 8.5 |
| 9 | 43 | 9.5 |
| 10 | 44 | 10.5 |
| 11 | 46 | 11.5 |
Product-Specific Guidance
Tailored Clothing (Suits, Blazers & Dress Trousers)
Emporio Armani's core tailoring is characterised by slim, structured fits with narrow shoulders and precise waistlines. The cut flatters lean frames but may feel snug on those with muscular or athletic builds. Recommendation: Measure your chest and waist carefully. If you're between sizes or have broader shoulders, size up and have the garment tailored at the waist and shoulders. Armani's tailoring is precise and responds beautifully to professional alterations. Don't assume your usual jacket size will fit — try the size that matches your chest measurement first.
Dresses & Eveningwear (Womenswear)
Armani dresses often feature fitted bodices with darts, structured shoulders, and materials like silk and crepe with minimal or no stretch. Many UK customers find that sizing up by one size provides comfort in the bust and shoulders, with alterations made at the waist if needed. Measure your bust, waist, and hip — if your hips are significantly larger than the size guide suggests, order up to ensure the hip measurement matches your frame.
Shirts & Knitwear (Menswear & Womenswear)
Cotton and linen shirts typically run slim, especially through the chest and arms. Order by chest measurement rather than typical collar or label size. Knitwear has slightly more give but remains fitted by design. If you prefer a more relaxed silhouette, size up by one size. Stretch fabrics (cotton-elastane blends) offer a bit more comfort without sacrificing the Armani aesthetic.
Denim & Casual Trousers (Menswear)
Armani jeans fit noticeably slimmer than typical UK brands and sit lower on the hip. The leg is tapered, and the rise is lower than British denim standards. If you typically wear a 32" waist in Levi's or Topshop, you'll likely need a 34" in Armani. Always check the inseam length, as Armani tailors for precision. Try a size up in the waist and verify the length before purchasing — lower rises mean different proportions throughout the leg.
Footwear (Trainers & Dress Shoes)
Emporio Armani footwear follows standard EU sizing and tends to fit true to size, though leather shoes may require a short break-in period. Trainers, particularly from the EA7 range, offer a comfortable, roomier fit. Measure your foot in centimetres and compare to the size guide — EU shoe sizing is precise, so 1 cm can equal a half-size difference.
Sizing Tips
- Emporio Armani runs small: Customer feedback consistently shows that the brand's core lines fit on the small side compared to UK high-street sizing. When in doubt, size up, especially in tailored pieces. A tailored blazer or pair of trousers should be comfortable enough to move in without feeling restrictive.
- Know your Italian sizing: Emporio Armani uses EU and Italian sizing. UK size 10 in most retailers corresponds to EU 38 in Armani. Always check the label size, not the UK equivalent, as some retailers may list both and confusion can occur. When shopping online, refer to the EU or IT label size for consistency.
- Tailor for precision: Because Armani tailoring is so precise, investing in professional alterations is worthwhile. A tailor can adjust sleeve length, waist, shoulders, and inseam to ensure your investment piece fits perfectly. Many luxury retailers offer tailoring services or recommendations.
- Different collections, different fits: EA7 (athleisure) runs closer to true size and offers more stretch. Formalwear runs slimmer. Casualwear sits somewhere in between but still tends toward a neater fit. If you're buying across collections, be prepared for slight variations. Check product reviews and fit feedback from other UK customers if available.
- Measure your body, not your wardrobe: Don't rely on the size you wear in Zara or H&M. Measure your actual chest, waist, and hip circumference, then compare to Armani's size guide. This is especially important for suits, dresses, and tailored trousers where fit is critical.
- Check returns policy: Many authorised UK retailers of Emporio Armani offer free returns for account holders or with a valid returns slip. Use this to your advantage — order two sizes if unsure, try both, and return the one that doesn't fit. This is a common approach to online luxury shopping and beats guessing.
- Sleeve length and inseam matter: Armani's fit is precise, so sleeves and trouser length are not one-size-fits-all. Always measure your sleeve length (shoulder to wrist) and inseam (inner thigh to ankle) before ordering. A shirt that's too long or trousers that puddle at the ankle undermine the clean, tailored aesthetic Armani is known for.
- Consider fabric and stretch: Pure cotton or silk pieces will feel more structured and may require sizing up. Blended fabrics with elastane offer more movement and may fit closer to the size guide. Check the fabric composition on the label — a 2% elastane addition can make a noticeable difference in comfort.