Emporio Armani (EA) Size Guide
Emporio Armani represents the contemporary, more accessible arm of the Armani fashion empire, blending Italian tailoring craftsmanship with modern, everyday wearability. Known for clean lines, sharp aesthetics, and understated luxury, the brand spans formal suiting, casualwear, knitwear, and designer denim. However, Emporio Armani does not fit true to UK sizing. The brand uses Italian and EU sizing standards, and fit varies considerably across categories. Tailoring and formalwear run slim through the shoulders and waist; casualwear and knitwear are more relaxed but still trim by high-street standards; and womenswear dresses are typically cut for narrower frames. Menswear jackets and shirts offer precision tailoring that can feel snug on muscular builds. EA7, the athleisure line, runs closer to true size with a stretchier, sportier fit. To find your correct size first time, measure yourself carefully and refer to the conversion charts below, as most Emporio Armani pieces carry Italian or EU labels.
How to Measure
- Chest: Wrap a soft measuring tape horizontally around the fullest part of your chest, keeping the tape parallel to the ground. Do not pull tight; allow room for a finger to fit underneath. Record the measurement in inches or centimetres.
- Waist: Measure at your natural waistline (where you would normally wear trousers), keeping the tape snug but not tight. Breathe normally and take the measurement at the end of an exhale.
- Hips: Stand with feet hip-width apart. Measure around the fullest part of your hips and buttocks, keeping the tape parallel to the ground. This is typically 7–9 inches below your natural waist.
- Shoulder width: Measure from the top of one shoulder bone to the top of the other, across the back. This helps ensure jackets and tailored pieces will fit correctly.
- Sleeve length (menswear shirts): Bend one arm slightly and measure from the centre back neck, across the shoulder, and down to the wrist bone. This ensures shirt sleeves will reach the correct length.
- Inseam (trousers and denim): Measure along the inside of your leg from the crotch seam down to your ankle bone, or the desired trouser break point. For a more accurate measurement, wear shoes similar to those you'll pair with the trousers.
Women's Womenswear Size Chart
| UK Size | IT/EU Size (Armani Label) | US Size | EU Size | Chest (inches) | Waist (inches) | Hips (inches) |
|---|---|---|---|---|---|---|
| 6 | 38 | 2 | 34 | 31–32 | 23–24 | 33–34 |
| 8 | 40 | 4 | 36 | 32–33 | 24–25 | 34–35 |
| 10 | 42 | 6 | 38 | 33–34 | 25–26 | 35–36 |
| 12 | 44 | 8 | 40 | 34–35 | 26–27 | 36–37 |
| 14 | 46 | 10 | 42 | 35–36 | 27–28 | 37–38 |
| 16 | 48 | 12 | 44 | 36–37 | 28–29 | 38–39 |
Men's Suiting & Shirts Size Chart
| UK Size | IT/EU Size (Armani Label) | US Size | Chest (inches) | Waist (inches) | Shoulder Width (inches) |
|---|---|---|---|---|---|
| 34 | 44 | 34 | 34 | 30–31 | 17–17.5 |
| 36 | 46 | 36 | 36 | 31–32 | 17.5–18 |
| 38 | 48 | 38 | 38 | 32–33 | 18–18.5 |
| 40 | 50 | 40 | 40 | 33–34 | 18.5–19 |
| 42 | 52 | 42 | 42 | 34–35 | 19–19.5 |
| 44 | 54 | 44 | 44 | 35–36 | 19.5–20 |
EA7 Footwear Size Chart
| UK | EU | US Men's | US Women's | Foot Length (cm) |
|---|---|---|---|---|
| 3 | 35 | – | 4.5 | 22.5 |
| 4 | 36 | – | 5.5 | 23.5 |
| 5 | 38 | 5.5 | 6.5 | 24 |
| 6 | 39 | 6.5 | 7.5 | 24.5 |
| 7 | 40 | 7.5 | 8.5 | 25.5 |
| 8 | 42 | 8.5 | 9.5 | 26.5 |
| 9 | 43 | 9.5 | 10.5 | 27 |
| 10 | 44 | 10.5 | 11.5 | 28 |
| 11 | 46 | 11.5 | – | 28.5 |
Product-Specific Guidance
Tailoring, Suits & Blazers: These pieces follow traditional Italian tailoring with narrow shoulders, slim waists, and clean lines. They typically run small by UK standards. If you prefer more room—especially around the waist or chest—or have an athletic build, size up one size. Emporio Armani tailoring is precise and responds well to small alterations, so consider tailoring at the waist after purchase if needed for an optimal fit.
Dresses & Eveningwear (Womenswear): Often feature fitted bodices, darts, and structured shoulders. Materials such as silk and crepe offer minimal or no stretch, making them feel restrictive in smaller sizes. Many UK customers size up for comfort in the bust or shoulders, then tailor the waist if necessary. Always check for stretch content before ordering.
Shirts & Knitwear: Cotton shirts run slim, especially through the chest and arms. When ordering, measure your chest and refer to the size chart rather than relying on your usual collar size. Knitwear has slightly more give but remains fitted by design. If you're between sizes, the size-up option is safer, particularly if layering is intended.
Denim & Casual Trousers: These fit true to European sizing but feature slimmer legs and lower rises than typical UK denim (e.g. Levi's or Topman). If you are accustomed to standard UK denim, Armani jeans will feel noticeably tighter at the waist and thigh. Always measure your inseam carefully and consider the desired break length when ordering.
EA7 Athleisure: This line runs closer to true size and features stretchier, sportier construction compared to the core Emporio Armani collections. EA7 pieces offer more comfort for active wear and layering. Refer to the dedicated EA7 chart above for footwear sizing, which spans unisex trainers and shoes.
Sizing Tips
- Always convert from UK to Italian/EU sizing: Emporio Armani labels use Italian or EU sizes, not UK sizes. Refer to the conversion charts above to ensure you select the correct size on the label.
- Armani fits on the neater, more structured side: The brand is not designed for a loose or relaxed fit. If you prefer roomy clothing or have a larger build, consider sizing up and then tailoring to fit.
- Fit varies across collections: Formalwear is slimmer; casualwear and knitwear are more relaxed; EA7 is sportier. Always review product photos and customer reviews for the specific collection you are buying.
- Measure your body, not your wardrobe: Lay a well-fitting garment flat and measure it, or use your own body measurements from the steps above. This approach is more reliable than assuming your usual size will transfer across brands.
- Consider tailoring as part of the investment: Emporio Armani pieces are precision-made and respond beautifully to small alterations. Budget for a professional tailor if the fit is close but not perfect.
- Check material content for stretch: Cotton, linen, and silk pieces offer little stretch and may feel restrictive. Blends and performance fabrics (especially in EA7) allow more give. Always read the fabric composition before ordering.
- Womenswear dresses run for narrower frames: If you have a fuller bust, shoulders, or hips, size up and tailor the waist. Test the fit of the bodice first, as this area is difficult to alter without professional help.
- Menswear jackets fit muscular builds snugly: If you have broad shoulders or a larger chest, try the size up and have the length adjusted by a tailor rather than buying the larger label size and ending up with excess fabric elsewhere.