Forever New Size Guide
Forever New is a contemporary Australian women's fashion brand renowned for its inclusive sizing, modern aesthetic, and versatile wardrobe staples. Established with a focus on quality fabrics and thoughtful design, Forever New caters to women seeking elevated everyday wear, occasion pieces, and professional attire. The brand's sizing philosophy emphasises accessibility across diverse body types, with comprehensive size ranges that reflect real-world body diversity. Forever New garments are designed to flatter and provide comfortable, confident fits—whether you're selecting a tailored blazer for the office, a flowing dress for weekend entertaining, or everyday basics. The brand is particularly popular amongst women aged 20–50 who appreciate contemporary styling with longevity in mind.
Women's Clothing Size Chart
Forever New's women's clothing follows standard UK sizing conventions. Use the chart below to find your perfect size based on bust, waist, and hip measurements. All measurements are provided in both centimetres and inches for your convenience.
| UK Size | US Size | EU Size | Bust (cm) | Bust (inches) | Waist (cm) | Waist (inches) | Hips (cm) | Hips (inches) |
|---|---|---|---|---|---|---|---|---|
| 4 | 0 | 32 | 79 | 31" | 56 | 22" | 86 | 34" |
| 6 | 2 | 34 | 81 | 32" | 61 | 24" | 89 | 35" |
| 8 | 4 | 36 | 84 | 33" | 64 | 25" | 92 | 36" |
| 10 | 6 | 38 | 86 | 34" | 66 | 26" | 95 | 37" |
| 12 | 8 | 40 | 89 | 35" | 69 | 27" | 98 | 39" |
| 14 | 10 | 42 | 91 | 36" | 71 | 28" | 101 | 40" |
| 16 | 12 | 44 | 94 | 37" | 74 | 29" | 104 | 41" |
| 18 | 14 | 46 | 97 | 38" | 76 | 30" | 107 | 42" |
| 20 | 16 | 48 | 102 | 40" | 81 | 32" | 112 | 44" |
| 22 | 18 | 50 | 107 | 42" | 86 | 34" | 117 | 46" |
How to Measure
To find your correct Forever New size, follow these simple steps using a flexible measuring tape:
- Bust Measurement: Wear an unpadded bra and stand in front of a mirror. Wrap a soft, flexible measuring tape around the fullest part of your bust, keeping the tape parallel to the ground. Do not pull the tape tight—it should sit comfortably against your skin. Record this measurement to the nearest centimetre or half-inch.
- Waist Measurement: Find your natural waistline (typically the narrowest part of your torso, above your hips). Wrap the measuring tape around this area without pulling it tight. The tape should be snug but allow you to insert one finger comfortably. Record your measurement.
- Hip Measurement: Stand with feet together and measure around the fullest part of your hips and buttocks, keeping the tape parallel to the floor. Again, the tape should be snug but not tight. Record this measurement.
- Compare Your Measurements: Look at the Forever New size chart above and find the row where your measurements most closely align. If you fall between two sizes, consider the fit style of the specific garment—more fitted styles may suit the smaller size, while relaxed cuts often work better in the larger size.
- Remeasure Regularly: Body measurements can change due to weight fluctuations, fitness routines, pregnancy, and age. We recommend remeasuring every 12 months to ensure continued accurate sizing.
Women's Bra Sizing Chart
Forever New offers a comprehensive range of bra sizes. This chart covers international conversions for easy reference across sizing systems.
| US Size | UK Size | EU Size | Band (cm) | Band (inches) | Cup Volume (Bust cm) | Cup Volume (Bust inches) |
|---|---|---|---|---|---|---|
| 32A | 32A | 70A | 71 | 28" | 84 | 33" |
| 32B | 32B | 70B | 71 | 28" | 86.5 | 34" |
| 32C | 32C | 70C | 71 | 28" | 91.5 | 36" |
| 34A | 34A | 75A | 76 | 30" | 91.5 | 36" |
| 34B | 34B | 75B | 76 | 30" | 94 | 37" |
| 34C | 34C | 75C | 76 | 30" | 99 | 39" |
| 34D | 34D | 75D | 76 | 30" | 104 | 41" |
| 36B | 36B | 80B | 81.5 | 32" | 99 | 39" |
| 36C | 36C | 80C | 81.5 | 32" | 101.5 | 40" |
| 36D | 36D | 80D | 81.5 | 32" | 104 | 41" |
| 38C | 38C | 85C | 86.5 | 34" | 104 | 41" |
| 38D | 38D | 85D | 86.5 | 34" | 109 | 43" |
How to Measure Your Bra Size
- Measure Your Band Size: Stand upright and wrap a soft measuring tape snugly (but not tight) around your ribcage directly underneath your bust. Keep the tape horizontal and parallel to the floor. Round to the nearest whole number. If the measurement is an odd number, add one inch to reach the nearest even number. This is your band size.
- Measure Your Full Bust: Wrap the measuring tape loosely around the fullest part of your bust, keeping it parallel to the floor. Do not pull the tape tight. Record this measurement.
- Calculate Your Cup Size: Subtract your band measurement from your full bust measurement. The difference determines your cup size: 1 inch difference = A cup, 2 inches = B cup, 3 inches = C cup, 4 inches = D cup, 5 inches = DD cup, 6 inches = DDD/E cup.
- Combine Band and Cup: Your bra size is your band number followed by your cup letter. For example, if your band measurement is 36 inches and your bust measurement is 39 inches (a 3-inch difference), your size is 36C.
- Remeasure Annually: Body changes due to weight fluctuations, pregnancy, breastfeeding, hormonal changes, and age all affect bra fit. We recommend remeasuring every 12 months to ensure you're wearing the correct size.
Women's Shoes Size Chart
Forever New footwear follows standard international sizing. Use this chart to convert between UK, US, and European shoe sizes.
| UK Size | US Women's | EU Size | Foot Length (cm) | Foot Length (inches) |
|---|---|---|---|---|
| 3 | 5 | 36 | 22.5 | 8.9" |
| 3.5 | 5.5 | 36.5 | 22.8 | 9.0" |
| 4 | 6 | 37 | 23.5 | 9.3" |
| 4.5 | 6.5 | 37.5 | 23.8 | 9.4" |
| 5 | 7 | 38 | 24.0 | 9.5" |
| 5.5 | 7.5 | 38.5 | 24.3 | 9.6" |
| 6 | 8 | 39 | 24.5 | 9.7" |
| 6.5 | 8.5 | 39.5 | 24.8 | 9.8" |
| 7 | 9 | 40 | 25.3 | 10.0" |
| 7.5 | 9.5 | 40.5 | 25.6 | 10.1" |
| 8 | 10 | 41 | 26.0 | 10.2" |
| 8.5 | 10.5 | 41.5 | 26.3 | 10.4" |
| 9 | 11 | 42 | 26.7 | 10.5" |
| 9.5 | 11.5 | 42.5 | 27.0 | 10.6" |
| 10 | 12 | 43 | 27.3 | 10.8" |
How to Measure Shoe Size
To find your correct shoe size, measure your foot length using a ruler or measuring tape:
- Place a piece of paper on a flat surface and stand on it with one foot.
- Mark the longest point of your heel and the furthest point of your longest toe.
- Measure the distance between these two points in centimetres or inches.
- Cross-reference your foot length measurement with the chart above to find your size across different systems.
- Allow approximately 1.27 cm (0.5 inches) of space between your longest toe and the end of the shoe for comfort and natural movement.
Product-Specific Sizing Guidance
Dresses & Occasion Wear
Forever New's dress collection includes occasion wear, everyday dresses, and workwear. Most dresses follow the standard size chart provided above. However, fitted styles tend to run true to size, whilst relaxed and maxi styles may offer more generous fits. Always check product reviews for feedback on fit before purchasing, and note any special fit details in the product description such as "tailored" or "loose fit."
Tops, Blouses & Knitwear
Tops and blouses generally follow standard sizing. Fitted blouses and body-conscious tops may require you to size down if you prefer a more relaxed fit. Knitwear may have slight stretch, so if you're between sizes, the smaller size is often recommended. Pay attention to length specifications, as Forever New offers both standard and petite lengths for certain pieces.
Trousers & Jeans
Forever New's trouser and denim collection includes various cuts: tailored, slim, straight-leg, and wide-leg styles. Use the waist measurement from the main size chart as your primary guide for trousers. For jeans, consider the rise (high, mid, low) and inseam length, as these significantly affect overall fit and comfort. Most jeans come in regular and long lengths to accommodate different heights.
Jackets & Outerwear
Blazers and jackets should be fitted but allow room for layering. Always use the bust measurement as your primary guide. Oversized and boyfriend blazers intentionally run large, so read the specific product description carefully. Jacket length is crucial—check whether the item reaches your hip, mid-thigh, or knee before purchasing.
Forever New Sizing Tips
- Check the Specific Product Fit Description: Forever New clearly labels fits as tailored, regular, relaxed, oversized, or loose. These descriptions are important guides—an oversized piece will fit differently from a tailored one, even in the same size. Always read the product page carefully.
- Consider Your Height: Forever New offers standard and petite lengths for many pieces. If you're under 5'3" (160 cm), petite sizing may provide better proportions. If you're tall, always check the length measurements provided in the product specifications.
- Read Customer Reviews: Customer feedback is invaluable for understanding how items fit in real life. Look for reviews that mention whether the garment runs small, large, or true to size. Reviews from customers with similar body types to yours are particularly helpful.
- Measure Reference Garments: If you have a Forever New piece you love and that fits perfectly, measure its bust, waist, and length. Compare these measurements to new items you're considering—this is often more reliable than size numbers alone.
- Pay Attention to Fabric Content: Pieces with stretch (elastane, spandex) may fit differently than 100% cotton or linen items. Stretchy fabrics typically offer more flexibility and may require sizing down by one size if you prefer a closer fit.
- Allow for Layering: If you plan to wear items over other clothing (such as a dress over tights or a jacket over jumpers), size up or ensure your measurements are comfortably within the size range, not at the very top of it.
- Return Policy & Exchanges: Forever New typically offers returns and exchanges. If you're unsure between two sizes, consider ordering both and returning the one that doesn't fit. Fit is subjective and what works for one person may not work for another.
- Seasonal Variations: Fabric weights, knit constructions, and sizing can vary slightly between seasons and collections. A summer linen piece may fit differently from a winter wool garment, even in the same size. When in doubt, measure.
International Sizing Conversions Summary
Forever New uses UK sizing as its primary system. Below is a quick reference for converting UK sizes to US and EU equivalents:
| UK Size | US Size | EU Size | Best For |
|---|---|---|---|
| 4 | 0 | 32 | Extra Small |
| 6 | 2 | 34 | Small |
| 8 | 4 | 36 | Small–Medium |
| 10 | 6 | 38 | Medium |
| 12 | 8 | 40 | Medium–Large |
| 14 | 10 | 42 | Large |
| 16 | 12 | 44 | Large–Extra Large |
| 18 | 14 | 46 | Extra Large |
| 20 | 16 | 48 | 2X Large |
Frequently Asked Questions About Forever New Sizing
Does Forever New sizing run small or large?
Forever New generally runs true to size when following the official size chart provided above. However, fit varies by style. Fitted pieces tend to be true to size, whilst relaxed and oversized styles offer more generous fits. Always check the product-specific fit description and customer reviews.
What if I'm between two sizes?
If your measurements fall between two sizes, consider the fit type: for tailored or fitted pieces, choose the smaller size; for relaxed, loose, or oversized styles, choose the larger size. You can also measure a favourite Forever New garment and compare its measurements to items you're considering.
Do Forever New clothes shrink?
Shrinkage depends entirely on fabric content and care instructions. Always follow the care label provided with your garment. Natural fibres like cotton and linen may shrink if washed in hot water or dried on high heat. Synthetics and blends typically shrink less. When in doubt, wash in cool water and air dry to minimise shrinkage.
How often should I remeasure?
We recommend remeasuring your body every 12 months, as weight, muscle mass, and body composition naturally change over time. Body changes due to pregnancy, significant weight loss or gain, and fitness routines warrant an immediate remeasurement.
Are Forever New bra sizes the same internationally?
Forever New bra sizing uses standard UK and US conventions, which are largely equivalent in band size (32, 34, 36, etc.). However, cup sizing may vary slightly between different international systems. Always verify the specific bra size conversion for your region before purchasing.
What's the difference between UK and EU sizing?
UK and EU sizes are different numbering systems. UK sizes (4, 6, 8, 10, etc.) differ from EU sizes (32, 34, 36, 38, etc.). However, they represent similar body measurements—UK 8 is equivalent to
Sizing Information
General Fit
Forever New sizing tends to follow standard UK sizing. However, we recommend checking the specific size chart for each item.
Fit Recommendations
- Check product-specific size charts when available
- Read customer reviews for fit feedback
- Consider the item type (slim fit, regular fit, etc.)
- When in doubt, contact customer service