Freya Size Guide
Freya specialises in lingerie, swimwear, and activewear designed to celebrate diverse body shapes with an extensive range of cup sizes from B to K. The brand is dedicated to helping customers find the perfect fit and support, recognising that approximately 80% of people wear an incorrect bra size. Freya lingerie and swimwear uses UK underband and cup sizing, with both single and double cup sizes (such as DD, FF, GG, HH, JJ) built into every collection. Whether you're shopping for everyday bras, swimwear, sports bras, or bralettes, Freya's inclusive sizing philosophy ensures comfort and confidence across all body types.
How to Measure
- Measure your underbust. Wear an unpadded bra or no bra. Measure snugly around your ribcage directly under your bust with a soft measuring tape, keeping it parallel to the ground. Round to the nearest whole inch or centimetre.
- Determine your band size. Use your underbust measurement to find your UK band size in the conversion chart below. Freya band sizes range from 28 to 44.
- Measure your bust. Measure loosely around the fullest part of your bust, keeping the tape parallel to the ground and relaxed but not slack.
- Calculate your cup size. Subtract your underbust measurement from your bust measurement. Each inch (or 2.54 centimetres) of difference equals one cup size: 1 inch = A cup, 2 inches = B cup, 3 inches = C cup, and so on.
- Verify with the size conversion charts. Cross-reference your UK band and cup size against the international conversion tables to confirm your size in other regions (US, EU, France, Australia/New Zealand, Japan).
- Test your fit. When you receive your Freya bra, ensure the band sits level all the way around, the cups fully encapsulate your breast tissue without spillage, and the straps sit comfortably on your shoulders without slipping.
International Bra Size Conversion
| Band Size | UK | Europe | France | Australia/New Zealand | USA | Japan |
|---|---|---|---|---|---|---|
| 28 | 28 | 60 | 75 | 6 | 28 | 60 |
| 30 | 30 | 65 | 80 | 8 | 30 | 65 |
| 32 | 32 | 70 | 85 | 10 | 32 | 70 |
| 34 | 34 | 75 | 90 | 12 | 34 | 75 |
| 36 | 36 | 80 | 95 | 14 | 36 | 80 |
| 38 | 38 | 85 | 100 | 16 | 38 | 85 |
| 40 | 40 | 90 | 105 | 18 | 40 | 90 |
| 42 | 42 | 95 | 110 | 20 | 42 | 95 |
| 44 | 44 | 100 | 115 | 22 | 44 | 100 |
Cup Size Conversion
| UK | Europe | France | Australia/New Zealand | USA | Japan |
|---|---|---|---|---|---|
| B | B | B | B | B | C |
| C | C | C | C | C | D |
| D | D | D | D | D | E |
| DD | E | E | DD | DD | F |
| E | F | F | E | DDD | G |
| F | G | G | F | G | H |
| FF | H | H | FF | H | I |
| G | I | I | G | I | J |
| GG | J | J | GG | J | K |
| H | K | K | H | K | L |
| HH | L | L | HH | L | M |
| J | M | M | J | M | N |
| JJ | N | N | JJ | N | O |
| K | O | O | K | O | P |
Brief & Underwear Sizes
| UK | Europe | France | Australia/New Zealand | USA | Japan |
|---|---|---|---|---|---|
| XS | XS | XS | 8 | XS | S |
| S | S | S | 10 | S | M |
| M | M | M | 12 | M | L |
| L | L | L | 14 | L | LL |
| XL | XL | XL | 16 | XL | 3L |
| XXL | XXL | XXL | 18 | XXL | 4L |
Product-Specific Guidance
Bras & Underwired Styles
Freya offers an expansive range of bra styles, from plunge and balcony to full-cup designs, all graded in UK band and cup sizes. The Deco Plunge is a signature molded style that runs true in the band and features generous cup depth; start with your calculator result before testing down a cup if you have shallow breast tissue. The Fancies range combines lace with balcony cuts and stretch upper panels; if the band relaxes over time, consider a tighter sister size. Always check that the band sits level around your ribcage and doesn't ride up in the back—this is often a sign you need a smaller band size.
Bralettes & Chemises
Freya bralettes are sized using a conversion system that translates your traditional bra size into an easy-to-wear letter size (XS, S, M, L, XL, XXL). Use the Fancies, Snapshot, or Erin bralette conversion tables to find your perfect fit. These soft, wire-free styles are ideal for lounging, sleeping, or everyday comfort without sacrificing support. Refer to the specific collection chart, as sizing may vary slightly between designs.
Swimwear
Freya swimwear follows UK band and cup sizing, just like lingerie. When choosing a bikini top or one-piece, use the same band size as your bra; cup sizes apply identically. Check the product description for any fit notes, as some styles may have different depth or coverage than others. Rinse swimwear in fresh water after each use and air-dry to maintain elasticity.
Sports Bras & Active Wear
Freya Active sports bras use UK sizing and combine encapsulation with compression technology for high-impact support. They benefit from a tighter sister band for intense workouts (running, jumping) and a looser sister for recovery days. Ensure straps are shortened to provide stability for fuller busts, and test the fit with movement before committing to a purchase. Refer to the Sports Advisor tool or product guidance to match your impact level and preferred support style.
Sizing Tips
- Measure in an unpadded bra or without one. Padding distorts your true measurements. Use a soft measuring tape and keep it snug but not tight around your ribcage for accuracy.
- Freya bands run moderately firm. If the band rides up after a few wears, try the tighter sister size; if it feels uncomfortably tight, move to the looser sister. Most wearers find their true size within the first wear or two.
- Double cup sizes in UK sizing (DD, FF, GG, HH, JJ) do not exist in European or US labels. When converting, check the international cup size chart carefully—UK DD equals European E and US DD, but these are different sizing systems with different proportions.
- Stretch lace styles may relax over time. Freya's lace balconies and seamed cups are designed with give; monitor band snugness and rotate your bras regularly to extend their lifespan. Hand-washing is recommended for longevity.
- Sister sizes are your friend when band or cup feel off. A band one size larger with one cup size smaller (or vice versa) can provide a similar cup volume but a different band tension. This is useful if you're between sizes or prefer a looser or tighter band feel.
- Test your fit with movement and throughout the day. The perfect bra should not dig into your ribs, cause spillage or gaping, slip off your shoulders, or leave deep marks. Wear your new Freya bra for a full day to confirm comfort before deciding to keep it.
- Molded cups may gape on shallow breast shapes. If you notice gaps between your breast and the cup in Freya's Deco or similar molded styles, try a smaller cup size or switch to a half-cup or balcony design that accommodates shallower tissue.
- Review the product description for collection-specific fit notes. Freya updates its sizing guidance for each new design. Signature side-support styles, Offbeat bras, and Freya Idol molded bras each have nuanced fit characteristics worth understanding before you buy.