ICHI Size Guide
ICHI is a contemporary Scandinavian fashion brand known for its minimalist aesthetics, quality fabrics, and thoughtfully designed collections. The brand focuses on creating versatile, timeless pieces that work seamlessly together, featuring clean lines and sophisticated silhouettes. ICHI's sizing is carefully calibrated for a modern, relaxed fit that flatters a range of body types. The brand is designed for women seeking high-quality, understated clothing that transitions effortlessly from day to evening. ICHI pieces are known for their attention to detail, premium construction, and a commitment to sustainability. This size guide will help you find your perfect ICHI fit using accurate measurements and detailed conversion charts.
How to Measure
To find your correct ICHI size, please follow these measurement instructions. Wear minimal clothing and use a soft measuring tape. Have someone help you if possible, and ensure the tape is snug but not tight.
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Bust/Chest Measurement
Measure around the fullest part of your bust, keeping the measuring tape parallel to the ground. The tape should sit directly under your arms and across your shoulder blades. Take the measurement whilst standing naturally without pulling the tape tight. -
Waist Measurement
Locate your natural waistline by bending slightly to the side. Your natural waist is typically where your body creases. Measure around this point, keeping the tape relaxed but in place. Do not pull the tape tightly, as this will give you an inaccurate measurement. -
Hip Measurement
Measure around the fullest part of your hips and bottom, approximately 20 centimetres below your waist. Keep the tape measure parallel to the ground and ensure it is snug without pulling too tightly. -
Length/Inseam (for trousers)
For a more accurate trouser fit, measure your inside leg length. Measure from the top of your inner thigh at the crotch down to your ankle or the floor, depending on desired trouser length. Alternatively, measure from your waist down the outside of your leg to your ankle. -
Shoulder Width
For jacket sizing, measure across your back from shoulder point to shoulder point (where your arm naturally meets your shoulder). This helps ensure proper fit in blazers and structured outerwear. -
Timing of Measurement
Take your measurements in the evening, as your body can expand slightly throughout the day. This ensures you capture a more accurate average size for ordering purposes.
ICHI Women's Clothing Size Chart
| ICHI Size | UK Size | US Size | EU Size | Bust (inches) | Bust (cm) | Waist (inches) | Waist (cm) | Hips (inches) | Hips (cm) |
|---|---|---|---|---|---|---|---|---|---|
| XS | 6 | 2 | 34 | 31.5 | 80 | 24.0 | 61 | 33.5 | 85 |
| S | 8 | 4 | 36 | 33.0 | 84 | 26.0 | 66 | 35.5 | 90 |
| M | 10 | 6 | 38 | 34.5 | 88 | 28.0 | 71 | 37.0 | 94 |
| L | 12 | 8 | 40 | 36.0 | 91 | 30.0 | 76 | 38.5 | 98 |
| XL | 14 | 10 | 42 | 37.5 | 95 | 32.0 | 81 | 40.0 | 102 |
| XXL | 16 | 12 | 44 | 39.0 | 99 | 34.0 | 86 | 41.5 | 105 |
ICHI Footwear Size Chart
| UK Size | US Size (Women's) | EU Size | Foot Length (cm) | Foot Length (inches) |
|---|---|---|---|---|
| 3 | 5 | 36 | 22.5 | 8.9 |
| 4 | 6 | 37 | 23.5 | 9.25 |
| 5 | 7 | 38 | 24.0 | 9.5 |
| 6 | 8 | 39 | 24.5 | 9.75 |
| 7 | 9 | 41 | 25.5 | 10.0 |
| 8 | 10 | 42 | 26.5 | 10.5 |
| 9 | 11 | 43 | 27.0 | 10.75 |
| 10 | 12 | 44 | 28.0 | 11.0 |
ICHI Product-Specific Sizing Guidance
ICHI dresses and jumpsuits are designed with a contemporary, slightly relaxed silhouette. Most styles run true to size. For wrap dresses and fitted styles, consider your bust and waist measurements. Length-wise, ICHI typically designs for standard heights (5'4" to 5'8"). If you are significantly taller or shorter, consider checking the specific product length measurements before ordering.
ICHI knitwear is known for quality construction and often has a relaxed, oversized fit. If you prefer a more fitted look, you may wish to size down. For a deliberately loose silhouette, stick to your standard size or consider sizing up. Always check the product measurements for sleeve length and body length, as these can vary significantly across the collection.
ICHI trousers are typically designed with a contemporary fit—neither too tight nor too loose. Most styles run true to size at the waist. Inseam length is crucial: ICHI usually offers standard length for heights around 5'6" to 5'8". Taller customers should verify inseam measurements, whilst shorter customers may need to arrange hemming. Waist measurements are more reliable than size labels for trousers.
Structure and tailoring are important in ICHI's jacket collection. Size according to your bust measurement and desired fit. A proper blazer should sit comfortably across your shoulders without pulling. The sleeve should end at your wrist bone. If you fall between sizes, consider sizing up for comfort, as tailored jackets can feel restrictive when too small.
ICHI blouses and shirts often have a relaxed, contemporary fit suitable for layering. Most customers find that ordering their standard dress size works well. For fitted shirts, you may prefer to size down. Always check sleeve length measurements, as ICHI offers various sleeve styles and not all sizes may be consistent in length across styles.
Sizing Tips for ICHI
- Know Your True Measurements: ICHI's fit is optimised when you order based on actual body measurements rather than guessing your size. Use the measurement guide above and compare to the size chart for the most accurate fit every time you order.
- Consider the Fabric: Different ICHI fabrics behave differently. Linen and linen-blend pieces may shrink slightly with washing, so consider sizing up for these. Knits tend to relax with wear, so a snug fit when new is often ideal. Check care instructions and fabric composition before ordering.
- Check Product Photos & Reviews: ICHI products are often photographed on models of varying heights and sizes. Read customer reviews on the product page to see how people of similar measurements found the fit. This real-world feedback is invaluable, especially for new styles you haven't tried before.
- Embrace Size Variation: Like all quality contemporary brands, ICHI's sizing can vary slightly between production batches and styles. A size M in one dress may fit differently from a size M in a different dress. Always try items on when possible, and remember that ICHI typically offers straightforward returns within a specified period.
- Account for Layering: If you plan to layer items (a common styling approach with ICHI pieces), choose sizes that allow room for this without feeling overstuffed. A slightly relaxed fit through the torso gives you flexibility for layering lightweight knits and shirts beneath.
- International Ordering: If ordering from outside the UK, use the EU and US size conversions in this guide. ICHI is available in multiple markets, and sizing remains consistent across regions. However, always verify that the retailer uses ICHI's official size conversions.
- Quality Investment: ICHI pieces are designed to last. A proper fit is an investment in garments you'll wear for years. Take time to get sizing right, as alterations (such as hemming trousers or taking in seams) are often worth the investment for pieces you truly love.
- Seasonal Fabrics: ICHI's seasonal collections may feature different fabrications. Summer pieces in lighter fabrics might fit slightly different than winter knitwear. When trying a new season's collection, compare measurements rather than relying solely on size labels.
About Returns & Exchanges
ICHI and most authorised retailers offer hassle-free returns. If your size doesn't fit as expected, most orders can be returned within 30 days (terms vary by retailer). Check the retailer's returns policy before purchasing. Many ICHI stockists offer free returns on UK orders, making it easy to try sizes if you're uncertain. When returning items, ensure they are unworn and in original condition with tags attached.
Final Notes on ICHI Sizing
ICHI's design philosophy centres on creating versatile, timeless pieces that work together as a cohesive wardrobe. This extends to sizing philosophy: the brand aims for consistency and quality across sizes, though individual style interpretations may vary slightly due to fabric, construction, and design details.
When shopping ICHI, think about your lifestyle and how pieces will work with your existing wardrobe. The brand's minimalist aesthetic means items are designed to mix and match, so size consistency across your ICHI purchases is important for building a functional capsule wardrobe.
If you have any remaining questions about sizing, most ICHI retailers offer customer service that can provide additional guidance. Don't hesitate to reach out with specific questions about fit, fabric care, or sizing comparisons between styles. Good sizing decisions lead to clothes you'll love and wear for years to come.