In The Style Size Guide
In The Style is a UK-based fast fashion brand founded in 2013 by Adam Frisby, renowned for its on-trend, affordable womenswear collections. The brand has become a favourite among fashion-forward women, frequently collaborating with influencers, reality TV stars, and social media personalities to create capsule collections that reflect the latest trends. In The Style offers a wide range of clothing including dresses, tops, loungewear, activewear, swimwear, and accessories. The brand’s sizing philosophy centres on inclusivity and body confidence, with most collections available in sizes ranging from UK 4 through to UK 28. The fit tends to be true to standard UK sizing, though some collections may lean slightly towards a more relaxed or bodycon fit depending on the style. In The Style is primarily a womenswear brand, making it essential to consult the size charts below before purchasing to ensure the best possible fit.
How to Measure
To find your perfect In The Style size, you’ll need a soft measuring tape. Take your measurements wearing lightweight clothing or underwear, and ensure the tape is snug but not tight against your body. Follow these steps:
- Bust/Chest: Stand upright and wrap the measuring tape around the fullest part of your bust, ensuring it passes under your arms and across your shoulder blades at the back. Keep the tape level and horizontal all the way around. Do not pull too tightly — you should be able to fit one finger comfortably between the tape and your body.
- Waist: Measure around the narrowest part of your natural waistline. This is typically the point where your body creases slightly when you bend to one side, usually a couple of inches above your belly button. Keep the tape comfortably snug without compressing the skin.
- Hips: Stand with your feet together and measure around the fullest part of your hips and bottom. Ensure the tape remains level and parallel to the floor throughout.
- Inside Leg: For trousers and jeans, measure from the top of your inner thigh (at the crotch) down to the floor. It helps to have someone assist you with this measurement. Alternatively, measure a pair of well-fitting trousers from the crotch seam to the hem.
- Body Length (for jumpsuits & playsuits): Measure from the top of your shoulder, down the front of your body, through the crotch, and up to the same point on the back of your shoulder. This is particularly useful when purchasing jumpsuits or fitted playsuits.
Women’s Clothing Size Chart
In The Style offers an extensive women’s size range. The table below provides a comprehensive guide covering UK, US, and EU conversions along with body measurements in inches. If you fall between two sizes, consider sizing up for a more relaxed fit or sizing down for a more figure-hugging look, depending on the style of the garment.
| Size Label | UK | US | EU | Bust (inches) | Waist (inches) | Hips (inches) |
|---|---|---|---|---|---|---|
| XXS | 4 | 0 | 32 | 30–31 | 22–23 | 32–33 |
| XS | 6 | 2 | 34 | 32–33 | 24–25 | 34–35 |
| S | 8 | 4 | 36 | 34–35 | 26–27 | 36–37 |
| S/M | 10 | 6 | 38 | 36–37 | 28–29 | 38–39 |
| M | 12 | 8 | 40 | 38–39 | 30–31 | 40–41 |
| M/L | 14 | 10 | 42 | 40–41 | 32–33 | 42–43 |
| L | 16 | 12 | 44 | 42–43 | 34–35 | 44–45 |
| L/XL | 18 | 14 | 46 | 44–45 | 36–37 | 46–47 |
| XL | 20 | 16 | 48 | 46–47 | 38–39 | 48–49 |
| XXL | 22 | 18 | 50 | 48–49 | 40–41 | 50–51 |
| XXL | 24 | 20 | 52 | 50–51 | 42–43 | 52–53 |
| 3XL | 26 | 22 | 54 | 52–53 | 44–45 | 54–55 |
| 3XL | 28 | 24 | 56 | 54–55 | 46–47 | 56–57 |
Women’s Trouser & Jean Inside Leg Lengths
In The Style offers selected styles in different leg lengths. When a specific leg length is not listed on the product page, the garment is generally cut to a regular length. Use the guide below to determine which leg length suits you best:
| Leg Length | Inches | Centimetres |
|---|---|---|
| Petite | 28″ | 71 cm |
| Regular | 30″ | 76 cm |
| Long/Tall | 34″ | 86 cm |
Women’s Shoe Size Conversion Chart
In The Style also stocks a range of footwear including heels, sandals, boots, and trainers. As shoe sizing can vary between styles, it is advisable to check individual product descriptions for any specific fit notes. The conversion chart below provides a general guide:
| UK | US Women’s | EU | Foot Length (cm) |
|---|---|---|---|
| 3 | 5 | 36 | 22.0 |
| 4 | 6 | 37 | 23.0 |
| 5 | 7 | 38 | 24.0 |
| 6 | 8 | 39 | 24.5 |
| 7 | 9 | 40 | 25.5 |
| 8 | 10 | 41 | 26.5 |
Product-Specific Sizing Guidance
Dresses
In The Style dresses range from bodycon and wrap styles to oversized shirt dresses and maxi lengths. Bodycon dresses are designed to fit closely to the body — if you prefer a slightly less figure-hugging silhouette, consider sizing up by one size. Wrap dresses and smock-style dresses tend to offer a more forgiving fit and are often suitable for those who sit between sizes. Always check product reviews for real customer feedback on fit, as collaborator collections can sometimes vary slightly from the main line.
Tops & Blouses
Tops are generally true to standard UK sizing. Cropped tops and corset-style pieces are designed to be fitted, so measure your bust carefully before ordering. Oversized tees and sweatshirts are intentionally cut larger — you may wish to stick to your usual size for the intended relaxed look, or size down if you prefer a more tailored appearance.
Loungewear & Activewear
In The Style’s loungewear collections are typically designed with a relaxed, comfortable fit. Most customers find their usual size works well for these pieces. Activewear items such as leggings and sports bras are made from stretch fabrics and are intended to fit snugly. If you are between sizes in activewear, it is generally recommended to size up to ensure comfort during movement.
Jeans & Trousers
Jeans from In The Style follow standard UK sizing. High-waisted styles should be selected based on your waist measurement, whilst wide-leg and straight-leg styles offer more room through the hip and thigh. If you carry weight around your hips and thighs, consider going up one size and using a belt at the waist for a better overall fit.
Swimwear
Swimwear tends to run true to size. For bikini sets sold as separates, you have the flexibility to choose different sizes for the top and bottom. If you are between sizes for a one-piece swimsuit, sizing up is advisable to ensure adequate coverage and comfort.
Footwear
In The Style footwear is available in whole UK sizes only (3, 4, 5, 6, 7, 8). If you typically wear a half size, it is generally recommended to size up to the next whole size. Heeled styles, mules, and strappy sandals can sometimes feel slightly narrow, so bear this in mind if you have wider feet. Boots may benefit from sizing up half a size to accommodate thicker socks during cooler months.
Understanding In The Style Sizing Labels
In The Style uses a combination of numeric UK sizes and letter-based sizing across different product lines. Some items — particularly loungewear, oversized tees, and certain collaborator collections — may be sold in S/M/L format rather than individual numbered sizes. Below is how these letter sizes typically correspond:
| Letter Size | UK Sizes Covered | US Sizes Covered | EU Sizes Covered |
|---|---|---|---|
| XS | 4–6 | 0–2 | 32–34 |
| S | 8–10 | 4–6 | 36–38 |
| M | 12–14 | 8–10 | 40–42 |
| L | 16–18 | 12–14 | 44–46 |
| XL | 20–22 | 16–18 | 48–50 |
| XXL | 24–26 | 20–22 | 52–54 |
| 3XL | 26–28 | 22–24 | 54–56 |
Sizing Tips
- Measure yourself regularly: Body measurements can change over time. Take fresh measurements before placing an order rather than relying on sizes you purchased months or years ago.
- Check individual product descriptions: In The Style often includes specific fit notes on each product page. Some items are labelled as “oversized,” “relaxed fit,” or “fitted” — these descriptions can significantly affect which size you should choose.
- Read customer reviews: In The Style has an active customer base who frequently leave detailed reviews about fit. Look out for comments such as “runs small” or “true to size” to help inform your decision.
- Consider the fabric: Stretch fabrics (such as jersey, lycra blends, and ribbed knits) are more forgiving and can accommodate slight variations in sizing. Non-stretch fabrics (such as cotton poplin, linen, and denim) are less flexible, so accurate measurements are more important for these items.
- Between sizes? Think about the style: If you fall between two sizes, your best option depends on the garment. For bodycon dresses and fitted tops, sizing up offers more comfort. For oversized or loose-fitting pieces, sizing down can prevent the item from looking too baggy.
- Footwear half sizes: Since In The Style typically stocks whole UK shoe sizes only, round up to the next size if you are a half size. You can always add an insole for a snugger fit if needed.
- Collaborator collections may vary: Different In The Style collaborations may have slightly different cuts and fits. Always treat each collection as potentially unique and refer to any specific size guides provided on the product page.
- Returns & exchanges: If you are unsure about your size, consider ordering two sizes and returning the one that doesn’t fit. Check In The Style’s current returns policy on their website before purchasing to understand timelines and any conditions.