MORI Size Guide
MORI is a premium organic clothing brand specialising in sustainable, soft, and carefully designed wear for babies, children, and the entire family. The brand prioritises comfort and quality craftsmanship, with garments engineered to move with your body. MORI sizing follows standard UK sizing conventions, though each item type may have specific fit characteristics. The brand is committed to transparency and encourages customers to review product-specific charts and customer feedback before purchasing.
How to Measure
- Chest: Measure around the fullest part of your chest, keeping the tape measure parallel to the ground and snug but not tight.
- Waist: Measure around your natural waistline, typically where your trousers sit, without pulling the tape tight.
- Hips: Measure around the fullest part of your hips and bottom, keeping the tape measure parallel to the ground.
- Length: For tops and dresses, measure from the shoulder seam to your desired hem length. For trousers, measure from the inside seam of the leg to the ankle.
- Arm Length: Measure from the centre back neck, across the shoulder, and down to the wrist with your arm slightly bent.
- Best Practice: Wear fitted undergarments when measuring, and take measurements in the morning when your body is at its natural state. Record all measurements and compare them to the product-specific size chart before ordering.
Women's Clothing Size Chart
| MORI Size | UK Size | US Size | EU Size | Bust (cm) | Waist (cm) | Hips (cm) |
|---|---|---|---|---|---|---|
| X-Small | 6–8 | 2–4 | 34–36 | 94 | 76 | 99 |
| Small | 8–10 | 4–6 | 36–38 | 102 | 84 | 107 |
Baby Size Guide
| Age | Weight | Height |
|---|---|---|
| Newborn | Up to 4.1 kg | Up to 56 cm |
| 0–3 Months | 5.7 kg | 56–62 cm |
| 3–6 Months | 7.4 kg | 62–68 cm |
Product-Specific Guidance
Organic Baby Wear
MORI's baby clothing is designed for delicate skin and frequent washing. Sizes are calibrated by age and weight rather than arbitrary labels. Always cross-reference your baby's current measurements against the age guide above, as growth rates vary significantly. MORI baby garments are pre-shrunk, but gentle machine washing in cool water will maintain their softness and longevity. If your baby is between sizes, sizing up provides room for growth and comfort during nappy changes.
Children's Clothing
MORI children's wear emphasises durability and ease of movement. Garments are cut with slightly relaxed proportions to accommodate active play. For items marked "slim fit" or "regular fit," consult the product-specific size chart, as fit can vary. Children grow rapidly; if your child is near the top of one size bracket, consider sizing up to extend garment lifespan.
Women's Casual Wear
Women's pieces from MORI follow UK sizing standards and are designed with a contemporary, slightly relaxed silhouette. Organic cotton and sustainable fabrics may have minimal shrinkage even after gentle washing. Base your size choice on bust measurement; MORI pieces typically offer comfortable room through the shoulders and torso. For form-fitting styles, refer to the product description for fit feedback from other customers.
Layering Pieces & Basics
MORI basics such as t-shirts, long-sleeves, and layering pieces are engineered for versatility. These items pair well with other brands and work across multiple seasons. If you prefer a closer fit, size down; if you favour layering or a relaxed aesthetic, stick to your measured size or size up by one.
Sizing Tips
- Always consult product-specific charts: MORI publishes detailed size information for each item. Fit can vary between collections and fabric types, so verify measurements on the product page before adding to your basket.
- Account for fabric behaviour: Organic cotton and sustainable fabres may shrink slightly even with gentle washing. If you're between sizes, sizing up provides a safety margin.
- Allow room for growth in baby and children's wear: Children grow rapidly, so if your child is at the upper end of a size, consider sizing up to extend the garment's lifespan and ensure comfort.
- Measure in the morning: Your body dimensions are most stable earlier in the day. Avoid measuring after standing for long periods or after exercise, when swelling may occur.
- Wear fitted undergarments when measuring: This ensures your measurements reflect how MORI garments will fit against your body without added bulk.
- Review customer feedback: Check product reviews and fit comments from other customers. They often highlight whether a particular style runs large, small, or true to size.
- Visit a MORI retailer for professional fitting: If you're unsure about your size, visiting a store for a professional fitting ensures accuracy and allows you to feel the fabric quality in person.