NAME IT Size Guide
NAME IT is one of Europe’s leading children’s fashion brands, part of the Bestseller group originating from Denmark. The brand specialises exclusively in clothing and footwear for babies, toddlers, children and teenagers — covering ages from newborn through to approximately 14 years old. NAME IT is renowned for its Scandinavian design philosophy: clean lines, functional details, durable fabrics and comfortable fits that allow children to move freely. With sub-labels such as name it MINI (ages 1–6), name it KIDS (ages 5–12) and name it (ages 8–14+), the brand covers every stage of childhood. Sizing follows the European (EU) system based on the child’s height in centimetres, which is standard across Scandinavian children’s brands. This guide will help you navigate NAME IT’s sizing across clothing and footwear so you can find the perfect fit for your child.
How to Measure
To find the correct NAME IT size for your child, you’ll need accurate body measurements. Follow these steps:
- Height: Stand your child against a flat wall without shoes. Place a flat object (such as a book) on top of their head, mark the wall, and measure from the floor to the mark. This is the most important measurement for NAME IT sizing, as their sizes are based on height in centimetres.
- Chest: Measure around the fullest part of the chest, keeping the tape measure horizontal and snug but not tight. The child should be standing with arms relaxed at their sides.
- Waist: Measure around the natural waistline — the narrowest part of the torso, typically just above the belly button. Keep the tape comfortably snug.
- Hips: Measure around the fullest part of the hips and bottom. This is particularly important for trousers, jeans and skirts.
- Inside Leg (Inseam): Measure from the crotch down the inside of the leg to the ankle bone. This is essential for trousers and jeans.
- Foot Length: Have your child stand on a piece of paper with their heel against a wall. Mark the tip of the longest toe, then measure the distance from the wall to the mark. Measure both feet and use the larger measurement. Add approximately 1–1.5 cm for growing room when selecting shoe sizes.
Baby Clothing Size Chart (Newborn – 24 Months)
| Size (Height cm) | EU Size | UK Age | US Age | Chest (inches) | Waist (inches) | Weight (approx. kg) |
|---|---|---|---|---|---|---|
| 50 | 50 | Newborn | Newborn | 15.5 | 15 | 3–4 |
| 56 | 56 | 0–1m | 0–1m | 16.5 | 15.5 | 4–5 |
| 62 | 62 | 1–3m | 1–3m | 17 | 16 | 5–6 |
| 68 | 68 | 3–6m | 3–6m | 17.5 | 16.5 | 6–8 |
| 74 | 74 | 6–9m | 6–9m | 18.5 | 17 | 8–9 |
| 80 | 80 | 9–12m | 12m | 19 | 18 | 9–11 |
| 86 | 86 | 12–18m | 18m | 19.5 | 18.5 | 11–12 |
| 92 | 92 | 18–24m | 24m | 20.5 | 19 | 12–14 |
Mini & Kids Clothing Size Chart (Ages 2–8)
| Size (Height cm) | EU Size | UK Age (Approx.) | US Size (Approx.) | Chest (inches) | Waist (inches) | Hips (inches) | Inside Leg (inches) |
|---|---|---|---|---|---|---|---|
| 92 | 92 | 2 | 2T | 20.5 | 19 | 21 | 13 |
| 98 | 98 | 2–3 | 2T–3T | 21 | 19.5 | 21.5 | 14 |
| 104 | 104 | 3–4 | 4T | 21.5 | 20 | 22 | 15.5 |
| 110 | 110 | 4–5 | 5 | 22 | 20.5 | 23 | 17 |
| 116 | 116 | 5–6 | 6 | 23 | 21 | 24 | 18.5 |
| 122 | 122 | 6–7 | 6X–7 | 24 | 21.5 | 25 | 20 |
| 128 | 128 | 7–8 | 7–8 | 25 | 22 | 26 | 21.5 |
Older Kids & Teen Clothing Size Chart (Ages 8–14+)
| Size (Height cm) | EU Size | UK Age (Approx.) | US Size (Approx.) | Chest (inches) | Waist (inches) | Hips (inches) | Inside Leg (inches) |
|---|---|---|---|---|---|---|---|
| 134 | 134 | 8–9 | 9–10 | 26 | 22.5 | 27 | 23 |
| 140 | 140 | 9–10 | 10 | 27 | 23 | 28 | 24.5 |
| 146 | 146 | 10–11 | 11 | 28 | 24 | 29.5 | 26 |
| 152 | 152 | 11–12 | 14 | 29.5 | 25 | 31 | 27.5 |
| 158 | 158 | 12–13 | — | 31 | 26 | 32.5 | 29 |
| 164 | 164 | 13–14 | — | 32.5 | 27 | 34 | 30 |
| 170 | 170 | 14–15 | — | 34 | 28 | 35.5 | 31 |
| 176 | 176 | 15–16 | — | 35.5 | 29 | 37 | 32 |
Children’s Shoe Size Chart
NAME IT produces footwear for babies, toddlers and older children. Their shoes are sized using the EU system. Use the chart below to convert to UK and US sizes.
| EU Size | UK Size | US Size (Kids) | Foot Length (cm) | Foot Length (inches) |
|---|---|---|---|---|
| 16 | 0.5 | 1 | 9.6 | 3.8″ |
| 17 | 1 | 2 | 10.3 | 4.1″ |
| 18 | 2 | 3 | 11.0 | 4.3″ |
| 19 | 3 | 4 | 11.6 | 4.6″ |
| 20 | 3.5 | 4.5 | 12.3 | 4.8″ |
| 21 | 4.5 | 5.5 | 13.0 | 5.1″ |
| 22 | 5 | 6 | 13.6 | 5.4″ |
| 23 | 6 | 7 | 14.3 | 5.6″ |
| 24 | 7 | 8 | 14.9 | 5.9″ |
| 25 | 7.5 | 8.5 | 15.6 | 6.1″ |
| 26 | 8.5 | 9.5 | 16.2 | 6.4″ |
| 27 | 9 | 10 | 16.8 | 6.6″ |
| 28 | 10 | 11 | 17.4 | 6.9″ |
| 29 | 11 | 12 | 18.1 | 7.1″ |
| 30 | 11.5 | 12.5 | 18.7 | 7.4″ |
| 31 | 12.5 | 13.5 | 19.4 | 7.6″ |
| 32 | 13 | 1Y | 20.0 | 7.9″ |
| 33 | 1 | 1.5Y | 20.6 | 8.1″ |
| 34 | 1.5 | 2.5Y | 21.3 | 8.4″ |
| 35 | 2.5 | 3.5Y | 21.9 | 8.6″ |
| 36 | 3 | 4Y | 22.5 | 8.9″ |
| 37 | 4 | 5Y | 23.1 | 9.1″ |
| 38 | 5 | 6Y | 23.8 | 9.4″ |
| 39 | 5.5 | 6.5Y | 24.4 | 9.6″ |
| 40 | 6.5 | 7.5Y | 25.1 | 9.9″ |
Product-Specific Sizing Guidance
NAME IT Jeans & Trousers
NAME IT jeans are available in various fits including regular, slim, skinny and wide (also labelled “baggy” or “loose” in recent collections). The size still corresponds to the child’s height. For slim and skinny fits, if your child has a sturdy build, consider sizing up by one height increment (e.g. choose 134 instead of 128). Many NAME IT trousers feature adjustable waistbands, which provide extra flexibility across waist sizes. For joggers and soft-waist trousers, the standard height-based size typically works well.
NAME IT Outerwear — Jackets, Snowsuits & Winter Clothing
Winter jackets, puffer coats, softshell jackets and snowsuits from NAME IT are designed with room for layering underneath. Generally, selecting the child’s standard height size should work well, as the cut already accounts for base layers and mid-layers. However, if you plan to wear very thick fleeces or knitted jumpers beneath, consider sizing up by one increment. Snowsuits for babies (sizes 56–92) tend to have fold-over cuffs at the hands and feet for extra growing room.
NAME IT Bodysuits, Rompers & Sleepwear
Baby bodysuits and sleepwear are sized by height. NAME IT bodysuits are generally true to size, but bear in mind that a snug fit is safer for sleepwear. If your baby is between sizes, opt for the larger size to accommodate the nappy and allow room for movement.
NAME IT School Uniforms & Everyday Basics
T-shirts, sweatshirts and everyday basics from NAME IT tend to have a relaxed, comfortable fit. For layering (e.g. wearing a long-sleeved top underneath), you may wish to go up one size in outerwear items while keeping base layers in the standard size.
Understanding NAME IT’s EU Height-Based Sizing
Unlike UK and US children’s clothing that is often labelled by age, NAME IT uses the European convention of sizing by height in centimetres. This is generally more accurate because children of the same age can vary significantly in height. The size number (e.g. 110, 116, 122) refers to the maximum body height the garment is designed to fit. So if your child measures 109 cm, size 110 should be a good fit, while size 116 would provide some growing room.
Below is a quick reference for converting between NAME IT EU sizes and approximate UK age equivalents:
| NAME IT EU Size | Height Range (cm) | UK Age (Approx.) |
|---|---|---|
| 50 | up to 50 | Newborn |
| 56 | 50–56 | 0–1 month |
| 62 | 56–62 | 1–3 months |
| 68 | 62–68 | 3–6 months |
| 74 | 68–74 | 6–9 months |
| 80 | 74–80 | 9–12 months |
| 86 | 80–86 | 12–18 months |
| 92 | 86–92 | 18–24 months |
| 98 | 92–98 | 2–3 years |
| 104 | 98–104 | 3–4 years |
| 110 | 104–110 | 4–5 years |
| 116 | 110–116 | 5–6 years |
| 122 | 116–122 | 6–7 years |
| 128 | 122–128 | 7–8 years |
| 134 | 128–134 | 8–9 years |
| 140 | 134–140 | 9–10 years |
| 146 | 140–146 | 10–11 years |
| 152 | 146–152 | 11–12 years |
| 158 | 152–158 | 12–13 years |
| 164 | 158–164 | 13–14 years |
| 170 | 164–170 | 14–15 years |
| 176 | 170–176 | 15–16 years |
Accessories & Extras
Hats, Gloves & Scarves
NAME IT accessories for children are typically sized by age group or head circumference (for hats). For gloves and mittens, sizes generally correspond to the child’s age or the same EU height size used for clothing. When in doubt, measure the circumference of the child’s hand around the knuckles (excluding the thumb) and compare against the specific product listing.
| Hat/Glove Size | Age (Approx.) | Head Circumference (cm) |
|---|---|---|
| XXS / 44–46 | 0–6 months | 44–46 |
| XS / 46–48 | 6–12 months | 46–48 |
| S / 48–50 | 1–2 years | 48–50 |
| M / 50–52 | 2–4 years | 50–52 |
| L / 52–54 | 4–8 years | 52–54 |
| XL / 54–56 | 8–12 years | 54–56 |
Sizing Tips
- Always measure your child’s height first. NAME IT sizes are based on body height in centimetres, not age. A child who is tall for their age will need a larger size than the age label might suggest.
- Check the adjustable waistband. Many NAME IT trousers and jeans feature an internal adjustable waistband — this is particularly useful for slimmer children, as you can go up a size for length and tighten the waist to fit.
- For shoes, always measure foot length. Children’s feet grow rapidly. Measure both feet and use the longer measurement. Aim for approximately 1–1.5 cm of space between the longest toe and the end of the shoe for growing room and comfort.
- Consider the season when buying ahead. If purchasing winter outerwear in summer, size up by one increment to account for growth over the months. NAME IT’s outerwear is cut with layering room already factored in.
- Slim and skinny fits run narrower. If your child has a broader or sturdier build, consider going up one size in slim or skinny styles, or opt for the regular or wide fit instead.
- Multipack basics are great for gauging fit. If you’re new to the brand, start with an affordable multipack of bodysuits or t-shirts to establish your child’s NAME IT size before investing in outerwear or special occasion pieces.
- Pre-wash shrinkage is minimal. NAME IT garments are generally pre-shrunk, but always follow the care label instructions. Washing at temperatures higher than recommended may cause slight shrinkage, especially in cotton-heavy items.
- Between sizes? Go up. Children grow quickly, so if your child falls between two sizes, it’s almost always better to choose the larger option for a longer wear life.