True Fit

True Fit

AI-powered size and fit recommendation platform for fashion brands and retailers

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True Fit: AI-Powered Size Matching

True Fit is a cutting-edge technology platform that helps shoppers find their perfect size using advanced AI algorithms. With 82 million active global shoppers and integration across 29,000 brands, True Fit provides personalized sizing recommendations.

Key Features

  • AI-driven size matching
  • Reduces size-related returns by up to 40%
  • Increases site conversion by 2%
  • Works across multiple product categories

How It Works

True Fit analyzes individual shopper data and brand-specific sizing to provide accurate size recommendations, making online shopping more confident and convenient.

Sizing Information

General Fit

True Fit sizing tends to follow standard UK sizing. However, we recommend checking the specific size chart for each item.

Fit Recommendations

  • Check product-specific size charts when available
  • Read customer reviews for fit feedback
  • Consider the item type (slim fit, regular fit, etc.)
  • When in doubt, contact customer service

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Important: This page provides essential and expertly curated size conversion information that should be used in conjunction with the complete interactive tools available at sizechart.uk. For the most accurate size conversions and access to our comprehensive database of brand-specific charts, measurement guides, and real-time conversion tools, please visit the full website. The information presented here represents only a portion of our complete sizing resources and should be evaluated within the context of your specific sizing needs and the brands you're shopping for. It is impossible to determine the anatomical size of a shoe or clothing item without the use of a measuring tape or ruler in conjunction with the size chart.