True Fit

True Fit Size Guide

True Fit specialises in delivering an authentic, personalised fit across clothing and footwear. The brand philosophy centres on precision sizing and honest fit standards, rejecting vanity sizing in favour of consistency across all collections. True Fit is designed for customers who prioritise comfort and accurate measurements over arbitrary size numbers, offering detailed conversion guides and measurement protocols to ensure every purchase fits as intended, whether shopping for everyday essentials or premium investment pieces.

How to Measure

1. Bust: Wrap a soft tape measure around the fullest part of your bust and shoulder blades. The tape should sit close to your body but not compress the flesh. Keep your arms relaxed at your sides.
2. Waist: Measure around your natural waistline, positioned between the bottom of your ribs and the top of your hips, just above your belly button. Breathe out naturally before measuring — do not hold your stomach in. The tape should sit comfortably without pulling.
3. Hips: Stand with your feet together and wrap the tape measure around the widest part of your hips and buttocks. Again, keep the tape snug but not tight against your body.
4. Inseam (Trousers): Measure from the inside of your ankle bone, running the tape up the inside of your leg to your groin crease. This should be done whilst wearing shoes with a similar heel height to those you typically wear.
5. Shoe Size: Measure your foot length from the heel to the tip of your longest toe. For the most accurate measurement, place your bare foot on a hard surface and use a ruler or measuring tape. Measure both feet, as one may be slightly larger — always choose the size that fits your larger foot comfortably.

Women's Clothing Size Chart

Men's Clothing Size Chart

Women's Footwear Size Chart

Men's Footwear Size Chart

Product-Specific Guidance

Trainers & Athletic Footwear

True Fit trainers are engineered for performance with precision toebox room and responsive cushioning. When selecting trainers, measure your foot in the evening when slight swelling has occurred, as this reflects how your foot will feel during use. Allow approximately half an inch of clearance between your longest toe and the end of the shoe. Consider the shoe's last (mould) carefully — some athletic styles run narrow through the midfoot, whilst others offer generous width. Always refer to the product-specific fit notes, as different training categories (running, cross-training, basketball) vary significantly in their fit profiles.

Formal Shoes & Leather Footwear

Premium leather shoes from True Fit typically run true to size and may develop a more personalised fit after a brief break-in period. Formal styles generally have a moderate to snug fit across the heel and midfoot. If you fall between sizes, consider sizing up rather than down, particularly for styles without adjustable fastenings. Leather naturally stretches slightly with wear, so a new shoe that feels marginally tight at purchase may become overly loose after stretching. Width considerations are especially important in formal wear — check whether the shoe is offered in multiple width fittings and review customer feedback on width consistency.

Dresses & Tailored Pieces

True Fit dresses and tailored garments are cut with precision proportions, reflecting contemporary European sensibilities. Take particular care with waist and hip measurements, as these dictate overall garment comfort and drape. If your measurements fall between two sizes, assess which dimension is more critical to fit: a dress that is slightly loose in the bust can often be tailored, whereas a waist that is too large affects the overall silhouette permanently. Length is another key variable — refer to the inseam measurement table and cross-reference with product-specific length guidance, as dress hems are difficult to alter without affecting the original design intent.

Jeans & Trousers

True Fit denim is sized by UK measurements and typically runs true to size across all lengths. Waist measurements are the critical dimension; measure at your natural waistline for accuracy. Inseam length should be measured from the inside of the ankle to the crotch seam whilst wearing shoes of similar heel height to those you intend to wear. Most True Fit trousers offer half-sizes or full-inch increments in inseam, providing more precision than standard retail offerings. Sit-height (rise) also varies by style — classic cuts sit higher and suit straight or apple body shapes, whilst contemporary designs feature lower rises suited to pear-shaped figures.

Outerwear & Layering

Jackets, coats, and layering pieces from True Fit are designed with generous internal space to accommodate knitwear or mid-layers. When selecting outerwear, measure your chest across the broadest point and remember that a jacket should sit approximately one to two inches larger than your true chest measurement to allow comfortable movement and layering. Sleeve length is equally important; cuffs should sit at your wrist bone when arms are relaxed. Many True Fit outerwear styles offer extended size ranges and come in regular and long lengths, so verify the specific fit specifications before ordering to avoid unwanted returns.

Sizing Tips

• Always measure yourself: Do not rely on your previous size from other brands. Use the measurement guide above and compare your results against the full size chart. Each brand cuts differently, and True Fit's precision sizing demands accurate measurements as the foundation.
• Measure in the evening: Feet and limbs naturally swell throughout the day as blood circulation increases. For the most realistic fit, take measurements after 4pm or later, reflecting how your body will feel when wearing the garment or shoe during typical use.
• Check product-specific notes: Many individual True Fit items include fit commentary from the brand or verified customers. Read these notes before purchasing; they often highlight whether a particular style runs large, small, or true to size, complementing the standard size chart.
• Account for natural shrinkage: Some natural fabrics, particularly cotton and linen, may shrink slightly in their first wash. If you are between sizes in garments made from these materials, lean towards the larger size unless you plan to air-dry exclusively.
• One foot is larger than the other: This is normal and common. Always select a shoe size that comfortably accommodates your larger foot. You can use internal insoles or heel grips to fine-tune fit in the other shoe if necessary.
• Consider your lifestyle and fit preferences: If you prefer a snug, tailored aesthetic, choose your exact size; if you like generous layering room or a relaxed silhouette, size up by one. True Fit offers consistent sizing, so this decision remains constant across their range once you identify your preference.
• Review return and exchange policies: Despite accurate measurement, fit expectations sometimes differ from reality. Familiarise yourself with True Fit's returns process, timeframe, and any fees to ensure you can exchange easily if a first choice does not meet expectations.