United Colors of Benetton

United Colors of Benetton Size Guide

United Colors of Benetton is an iconic Italian fashion house founded in 1965 by the Benetton brothers in Treviso, Italy. Celebrated worldwide for its vibrant colour palette, quality knitwear, and timeless casual designs, Benetton offers clothing, footwear, and accessories for men, women, and children. The brand follows Italian and EU sizing conventions, which typically run smaller than UK and US standards — particularly in tailored and structured pieces such as shirts, blazers, and trousers. Knitwear and jersey basics tend to be more forgiving and true to size. All Benetton garments carry the Italian size on the label, so if you select a locally converted size online, the number printed on the label may differ. Understanding these nuances is essential to finding your perfect fit, whether you’re shopping for a signature merino jumper, crisp cotton shirt, or tailored denim.

How to Measure

To find your ideal Benetton size, take accurate body measurements wearing lightweight clothing. Use a flexible tape measure and follow these steps:

1. Bust/Chest: Measure around the fullest part of your chest, keeping the tape measure horizontal and comfortably snug but not tight. Women should measure over the fullest part of the bust whilst wearing a non-padded bra.
2. Waist: Measure around your natural waistline — the narrowest part of your torso, above the navel and below the ribcage. Keep the tape comfortably loose; do not pull tight.
3. Hips: Stand with your feet together and measure around the fullest part of your hips and bottom, keeping the tape measure parallel to the floor.
4. Inside Leg (Inseam): Measure from the top of your inner thigh (crotch point) straight down to the floor, ideally whilst wearing shoes similar to those you’ll pair with your trousers. Alternatively, measure a well-fitting pair of trousers from the crotch seam to the hem.
5. Arm Length: Measure from the centre back of your neck, across the shoulder, and down the outside of your arm to your wrist bone, with your arm slightly bent.
6. Height: Stand straight against a wall without shoes and measure from the floor to the top of your head. Benetton uses height as a reference for overall garment proportions.
7. Knuckle Height (for gloves): Measure around the widest part of your hand at the knuckles, excluding the thumb.
8. Head Circumference (for hats): Measure around the widest part of your head, approximately one inch above your eyebrows.

Women’s Clothing — Numeric Sizes

Note: There may be a ±0.5 cm discrepancy on size measurements. All Benetton items carry the Italian size on the label.

Women’s Clothing — Alpha Sizes

One Size items are designed to fit Italian sizes 36–50 (approximately UK 4–18 or alpha XXS–XL).

Men’s Clothing Size Chart

Men’s Clothing — Alpha Sizes (Pyjamas & Casualwear)

Women’s Jeans Size Chart

Women’s Footwear Size Chart

Unisex Footwear Size Chart

Gloves Size Chart

Women’s Fabric Gloves

Unisex Fabric Gloves

Women’s Wool Gloves

Unisex Wool Gloves

Possible ±0.2 inch discrepancy on glove size measurements.

Hats Size Chart

Fabric Hats

Wool Hats

International Comparison Chart — Women’s Apparel

Use this quick-reference table to convert between Italian sizes and your local sizing system:

Product-Specific Guidance

Trousers & Chinos

Benetton trousers are cut with a characteristically Italian slim fit, featuring narrow waists and streamlined hips. If you typically fall between sizes or prefer a more relaxed fit, size up. Non-stretch fabrics and unlined styles will feel particularly snug. Always check the waist and hip measurements against your own before ordering.

Jeans

Benetton jeans are labelled in waist inches (25–36) which correspond to Italian numeric and alpha sizes. The inside leg is relatively standard at approximately 80–81 cm (31.5–31.9 inches). If you are accustomed to UK high-street denim brands, be aware that Benetton jeans may feel slightly smaller in the waist and hip — compare your measurements carefully using the jeans chart above.

Knitwear & Jumpers

This is one of Benetton’s most popular and forgiving categories. Merino wool and cotton knits are generally true to size, with classic crew or V-neck silhouettes offering comfortable room. Some oversized or relaxed-fit styles may even run slightly large, so consider sizing down if you prefer a neater fit.

Coats & Blazers

Wool coats and tailored blazers are cut slim, particularly across the shoulders and arms. If you plan to layer jumpers or thick knitwear underneath, size up by one size. Those who are broad-shouldered should pay close attention to the bust/chest measurement.

Blouses & Shirts

Benetton’s cotton shirts and button-down blouses are distinctly tailored and often run small in the chest. If you are between sizes or need extra room in the bust, size up. Stretch-blend fabrics will be more forgiving than pure cotton.

Footwear

Women’s shoes range from EU 35 to EU 41. For the unisex range, sizes extend from EU 35 to EU 46, covering both smaller and larger feet. Always refer to the foot length in centimetres for the most accurate fit, as UK, US, and EU conversions can vary between brands.

Sizing Tips

• Expect Italian sizing: Benetton uses Italian sizes on all labels. These run approximately two sizes smaller than UK sizes (e.g., IT 42 = UK 10). If you order using a locally converted size online, the label may show a different number — this is normal.
• Size up for structured pieces: Tailored shirts, blazers, woven trousers, and pencil skirts frequently run small. If you are between sizes or prefer a relaxed fit, go up one size.
• Knitwear is your safest bet for true-to-size fit: Wool and cotton knits, jersey basics, and casual T-shirts typically fit as expected. These are ideal for ordering your usual size.
• Check the specific measurements, not just the size label: Body shapes vary, and Italian sizing tends to assume narrower waists and slimmer hips. Always compare your bust, waist, and hip measurements in centimetres or inches against the charts above before purchasing.
• Allow for a ±0.5 cm measurement tolerance: Benetton acknowledges a possible half-centimetre discrepancy on all garment measurements, so bear this in mind when your measurements fall on the boundary between two sizes.
• Jeans are labelled in waist inches: The waist-inch size (25–36) corresponds to a specific Italian numeric size and alpha size. Use the jeans conversion chart to cross-reference your usual UK or US jean size.
• Kidswear runs small: If buying for children, always size up to allow growing room. Benetton children’s clothing follows age and height guidelines that tend to be on the smaller side.
• One Size items fit IT 36–50: “One Size” accessories and garments are designed to accommodate Italian sizes 36 through 50 (approximately UK 4–18 or alpha XXS–XL). If you are at either end of this range, consider how the item is designed to drape or stretch.
• Measure your feet in centimetres for shoes: Due to slight variations between international conversion systems, foot length in centimetres provides the most reliable guide when choosing Benetton footwear.